Life at Macy’s from Life at Google
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Apologies for the radio silence. I am hard at work on a manuscript that needs to be done by the end of February to be out next fall.
Apologies for the radio silence. I am hard at work on a manuscript that needs to be done by the end of February to be out next fall.
Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow


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4 Comments
December 19th, 2008 at 12:00 am
It's a beautiful photograph. Two things strike me: (1) the wedding dress in not white, which points to the surprising newness of the "traditional" white wedding; (2) the Benots seem "ordinary" in a way that few people are these days. I think we're now all part of some sub-culture, whereas they seem not to be, at least not consciously.
January 20th, 2009 at 4:54 pm
Why do you find this image so heartbreaking?
Daniel is right. People used to wear their best dress or suit for weddings, but didn't buy special one-occasion dresses. Fashion historians trace widespread adoption of white wedding dresses in the US to the movie, Father of the Bride. Wearing your mother's or grandmother's white wedding gown was a way to show off your status as old money elite.
Before fast fashion and cheap imports, US women bought one or two dresses a year. Or they might have made one and bought one. Some would never have store-bought dresses. Mrs. Benot looks merely thoughtful because this is a big decision for her.
I think the dress and shoes look lovely and I would be proud to wear them today.
It's so hard to find nicely set pleats now that they old guard has mostly retired. There is only one retail pleater left in my hometown of LA.
January 21st, 2009 at 7:15 am
Great candid shot of people going about their everyday shopping. He seems to be in complete raport with his wife.
Thank you for sharing that.
November 2nd, 2009 at 5:38 pm
For me this brings back memories of being dragged around the shops as a kid, not my fondest memories but truly excellent news if the photo archives are being made available
Thanks
Tim