Comments on: soap opera redux http://cultureby.com/2009/01/a-web-reality-series-called-mom-life-launched-this-week-its-sponsored-by-sc-johnson-and-by-kraft-as-nearly-as-i-can-se.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Beth Dunn http://cultureby.com/2009/01/a-web-reality-series-called-mom-life-launched-this-week-its-sponsored-by-sc-johnson-and-by-kraft-as-nearly-as-i-can-se.html/comment-page-1#comment-1028 Beth Dunn Thu, 29 Jan 2009 20:56:18 +0000 http://localhost/wp_culture/?p=136#comment-1028 Huh. Looks like a significantly more corporate version of Momversation (http://www.momversation.com), which offers regular video clips of mommy bloggers talking about a little bit more than "husbands and disciplining kids." Last video I saw was about circumcision. I don't expect to see Kraft taking that on any time soon. There's a community component to momversation too -- not sure if anyone can post video, though. Here's one thing that I think makes Momversation work and not Mom Life quite so much -- Momversation features bloggers who are already well known and respected and trusted in the online world. There is such a robust mommy blogger world online, and so many trusted voices within that community -- I think that whenever a company comes in and pretends to put on the voice of that world that it can't help but come across as insincere at best and insulting at worst. I would amend your last sentence to read "mommy blogging should be left to the amateurs." Huh. Looks like a significantly more corporate version of Momversation (http://www.momversation.com), which offers regular video clips of mommy bloggers talking about a little bit more than “husbands and disciplining kids.” Last video I saw was about circumcision. I don’t expect to see Kraft taking that on any time soon. There’s a community component to momversation too — not sure if anyone can post video, though.

Here’s one thing that I think makes Momversation work and not Mom Life quite so much — Momversation features bloggers who are already well known and respected and trusted in the online world. There is such a robust mommy blogger world online, and so many trusted voices within that community — I think that whenever a company comes in and pretends to put on the voice of that world that it can’t help but come across as insincere at best and insulting at worst.

I would amend your last sentence to read “mommy blogging should be left to the amateurs.”

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