As consumers upgrade, they will be looking to ditch their old sets and few will be discarded properly. "There will be a disposal problem," predicts Rob Enderle, principal of Enderle Group, San Jose, Calif. TVs, he says, will be dumped all over the place.
Roughly one month from now, on February 17, the world of TV is going digital. This will have several effects. Here's one I didn't think of:
Wow, the mind's eye does the rest. Old RCAs sitting forlornly beside a post box. Those wainscotted cabinets (room for a turntable and a wet bar!) materializing in the middle of a WalMart parking lot. Rabbit ears and aerials all over the place.
It is a documentary film maker's dream come true. And a nice way to offer us a contemplation of the transition from old media to new media, recycling, the ceaseless turnover of technology,and the relentless pace of change. There's going to be old tech everywhere. It's found film. "Poignant," "stirring," "deeply troubling." Are these not the adjective that every documentarian wants attached to her work?
Obama's White House wants to postpone the transition date. But if this doesn't happen, filmmakers have 36 days to collect crew, book equipment, and max out credit cards. And we will see you at the award ceremonies.
Hein, Kenneth. 2009. The Winners and Losers of the Digital Transition. Adweek Media. January 5, 2009, p, 21.
Thanks to Eric and his website on Vintage TV sets here.