The Obama pattern
By
Last night was the first time in a long time a President danced in public without having to issue himself an immediate pardon for his crimes against, well, style, grace and the dignity of the office.
Last night was the first time in a long time a President danced in public without having to issue himself an immediate pardon for his crimes against, well, style, grace and the dignity of the office.
Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow


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7 Comments
January 22nd, 2009 at 10:47 am
Yes, I can see that Obama's Presidency will bring some changes to our popular culture, and that's interesting and significant in some ways. However, I'm more interested in how his presidency will affect our socio-cultural system at large. The nation is riding a wave of ecstasy after eight years of misery, but I wonder where that wave will take us. Will President Obama be able to do all of the things that he offered in his campaign? Will he renew the "American Promise" as he said in his DNC speech? What changes will come, and how? Already I hear things coming from his administration that make me feel uneasy. I'm anxious to see what happens – I think this is a great time for us anthropologists to see how change comes about and what effects it has. I will be following it very closely.
January 22nd, 2009 at 12:04 pm
What I found fascinating about Day 1, and the first executive orders, wasn't so much the tactical things that were reported widely in the press (pay freezes, ethics), but how Obama laid the foundation for a more open style of management and access to government records. He was really making a value statement. I feel like the way Obama raised the issue of the Freedom of Information Act, for example, though a seemingly small issue (in the sense that most regular citizens don't actually use FOIA), nonetheless sets a tone for what is actually a big cultural shift. For one, the shift is partly generational. And for two, the shift concerns how we communicate, manage information, manage people and manage crisis. In short, I'm curious to see how this will impact knowledge work as we know it, outside of those industries and companies (e.g. in Silicon Valley, etc) who haven't been part of all the hype, up to now.
So I have to agree with you Grant, these cultural shifts will likely be bigger than just government. Another area I bet people will start to imagine differently is relationships/romance/marriage. The recognizable bond between the first couple is captivating to a lot of people, and they want to learn more about it.
January 22nd, 2009 at 12:53 pm
Grant,
Good stuff as always. Back on Nov. 5 I discussed a similar issue in my post The Rebirth of the cool
http://eyecube.wordpress.com/2008/11/05/the-rebirth-of-cool-president-obama-marketing-and-popular-culture/
I think Obama will have a significant impact on culture. It might take a little while, but it will be interesting to see what new trends emerge from urban culture. How will clothing, hip hop, athletes, movies, etc. reflect and adjust to the Obama presidency? I think the pendulum is ready to swing in a lot of these areas.
January 22nd, 2009 at 1:57 pm
I noticed it too Grant:
http://www.acleareye.com/sandbox_wisdom/2009/01/are-we-tipping.html
January 23rd, 2009 at 11:11 am
i thought that your pronouncement of 30 rock's descendant resonance a bit premature and harsh when you first announced it, but after watching 30 rock last night, i have to admit that your cultural finger identified something true.
i think what's pertinent to both obama and 30 rock is something like a slow progress of revelation.
when you pronounced them irrelevant, they had been successful in cagily bouncing themselves off the administration from the perimeter or, at least, a tangent (Alex Baldwins GOP caricature having a romance with a VT Senator/TIna Fey's embodied critique). last night, however, they had a full shot of Alec Baldwin with Dick Cheney!
perhaps this is just jumping the shark, but it feels more like losing what's unsaid, or unrevealed by coming out and saying it. there must always be some level of expectation remaining to be engaging.
January 26th, 2009 at 8:17 am
Many people seem to be putting together expectations for changes in society. An African friend living in NYC expects the first kids to be role models for pre-teen African-American girls, physicists (my people) have high expectations that science will become more respected and that this might help science education, a friend who is very tall is hoping that Michelle Obama's image will make tall women cooler…
Something remarkable is going on when a particle physicist and a two meter tall woman both have expectations for their social groups. Of course if he can't execute in the next 6 to 12 months, this probably comes crashing down.
January 29th, 2009 at 6:52 pm
Looks like Boston Legal timed their exit perfectly, doesn't it?