Comments on: How Cool Is This? http://cultureby.com/2009/02/how-cool-is-that.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chelsea http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1021 Chelsea Wed, 14 Oct 2009 18:34:47 +0000 http://localhost/wp_culture/?p=134#comment-1021 No one would say how cools is that, if they were actually cool. Its a matter of fact. Has anyone noticed that exclamations from cool people tend to roll off the tongue, while "how cool is that!" seems to get stuck somewhere...its too staccato Just saying! No one would say how cools is that, if they were actually cool. Its a matter of fact. Has anyone noticed that exclamations from cool people tend to roll off the tongue, while “how cool is that!” seems to get stuck somewhere…its too staccato

Just saying!

]]> By: Rick Liebling http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1020 Rick Liebling Thu, 05 Feb 2009 13:19:45 +0000 http://localhost/wp_culture/?p=134#comment-1020 Sure we could continue to mock the NY Times ad, but let's let the professionals do it. The smart folks at Undercurrent just pointed me to this bit of comedy gold: http://www.youtube.com/watch?v=ENu_06t9xl4 Sure we could continue to mock the NY Times ad, but let’s let the professionals do it.

The smart folks at Undercurrent just pointed me to this bit of comedy gold:

http://www.youtube.com/watch?v=ENu_06t9xl4

]]> By: everysandwich http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1019 everysandwich Thu, 05 Feb 2009 11:07:11 +0000 http://localhost/wp_culture/?p=134#comment-1019 I suspect you might be right that Scandinavian countries have higher cool standards. Maybe I can get a grant to investigate. I suspect you might be right that Scandinavian countries have higher cool standards. Maybe I can get a grant to investigate.

]]> By: Christopher http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1018 Christopher Wed, 04 Feb 2009 13:02:59 +0000 http://localhost/wp_culture/?p=134#comment-1018 'How cool is that?' has the false familiarity of a 1980s PSA. An attempt to use down-generational lingo in order to bridge some perceived divide. It sounds forced and campy. It's not a natural phrase. It rings of middle-aged copywriters. ‘How cool is that?’ has the false familiarity of a 1980s PSA. An attempt to use down-generational lingo in order to bridge some perceived divide. It sounds forced and campy. It’s not a natural phrase. It rings of middle-aged copywriters.

]]> By: nick gogerty http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1017 nick gogerty Wed, 04 Feb 2009 08:36:21 +0000 http://localhost/wp_culture/?p=134#comment-1017 The art of cool is capturing social glance without apparently seeking it. Grant you may be interested in the ethnography of packaging http://seekingalpha.com/article/118206-amazon-s-frustration-free-packaging-resonates-with-customers?source=email#comment-375273 The art of cool is capturing social glance without apparently seeking it. Grant you may be interested in the ethnography of packaging http://seekingalpha.com/article/118206-amazon-s-frustration-free-packaging-resonates-with-customers?source=email#comment-375273

]]> By: Candy Minx http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1016 Candy Minx Wed, 04 Feb 2009 08:31:53 +0000 http://localhost/wp_culture/?p=134#comment-1016 Shhh...don't tell anyone, but I am an expert on cool. I would not ever say "how cool is that?". It sounds like something a parent of a 14 year old says...desperately trying to bond and be hip with their kid. As an expert though...I can assure you Grant...you are cool. Cheers! Candy :) Shhh…don’t tell anyone, but I am an expert on cool. I would not ever say “how cool is that?”. It sounds like something a parent of a 14 year old says…desperately trying to bond and be hip with their kid. As an expert though…I can assure you Grant…you are cool. Cheers! Candy :)

]]> By: Charles Frith http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1015 Charles Frith Tue, 03 Feb 2009 17:12:44 +0000 http://localhost/wp_culture/?p=134#comment-1015 I'm bored stupid with the adjective I used to use every five years or so. Genius. I think 'heads up' is patronising lingo for "I don't share this with everyone". and there are more that juys by repeating, fails to ameliorate what is evidently class A business bullshit. Actually when Lehman, Goldman, Fannie and Freddie paused to catch their breath after the saved by a whisker Wall Street Clusterfuck; I did think to myself perversely "how cool is that" Maybe it's a British thing. I’m bored stupid with the adjective I used to use every five years or so. Genius.

I think ‘heads up’ is patronising lingo for “I don’t share this with everyone”.

and there are more that juys by repeating, fails to ameliorate what is evidently class A business bullshit.

Actually when Lehman, Goldman, Fannie and Freddie paused to catch their breath after the saved by a whisker Wall Street Clusterfuck; I did think to myself perversely “how cool is that”

Maybe it’s a British thing.

]]> By: Rick Liebling http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1014 Rick Liebling Tue, 03 Feb 2009 15:06:58 +0000 http://localhost/wp_culture/?p=134#comment-1014 Don't get me started on the NY Times commercial. Their painfully transparent attempts to appeal to a young, ethnically-diverse audience would have been better had they used real NYers and not gone to central casting. "How cool is that" also exposes the spot creators as having a tin ear. It's funny, just recently a colleague and I were noting how perfectly the site F*ck You Penguin (which, by the way, is genius) alerts readers that it is now on Twitter: "You can follow this shit on twitter now. I know, right?" Brilliant and pitch perfect. The "I know, right?" breaks the '4th wall' and actually places the site authors alongside their readers. Hard to imagine the NY Times identifying so closely with their readers. Don’t get me started on the NY Times commercial. Their painfully transparent attempts to appeal to a young, ethnically-diverse audience would have been better had they used real NYers and not gone to central casting.

“How cool is that” also exposes the spot creators as having a tin ear. It’s funny, just recently a colleague and I were noting how perfectly the site F*ck You Penguin (which, by the way, is genius) alerts readers that it is now on Twitter:

“You can follow this shit on twitter now. I know, right?”

Brilliant and pitch perfect. The “I know, right?” breaks the ’4th wall’ and actually places the site authors alongside their readers. Hard to imagine the NY Times identifying so closely with their readers.

]]> By: Mary Schmidt http://cultureby.com/2009/02/how-cool-is-that.html/comment-page-1#comment-1013 Mary Schmidt Tue, 03 Feb 2009 12:09:11 +0000 http://localhost/wp_culture/?p=134#comment-1013 If you think you're cool, you're not. But, then, if I think I'm not cool, does that make me cool? But, I'm aware I'm uncool, but think that's cool...ahhhhh! And, then there's the "so uncool, they're cool" thing. William Shatner, Tom Jones and that godawful body bag/condom Snuggi thing that's sweeping the nation come to mind. Hmmm... If you think you’re cool, you’re not. But, then, if I think I’m not cool, does that make me cool? But, I’m aware I’m uncool, but think that’s cool…ahhhhh!

And, then there’s the “so uncool, they’re cool” thing. William Shatner, Tom Jones and that godawful body bag/condom Snuggi thing that’s sweeping the nation come to mind.

Hmmm…

]]>