Comments on: New models for new media

By: Authority Networker

Authority Networker — Thu, 07 May 2009 19:06:13 +0000

Many people buy into the crappy downline secrets and internet network marketing lead generation tactics of IM gurus and not much attention is paid to the quality of the product that is being sold. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept behind attraction marketing, a new internet network marketing lead generation technique where you develop ongoing relationships with clients and become a person of value by educating your buyers first and then moving them along the buying path in your communications. Making yourself an indispensable source of information is a perfect internet network marketing lead generation strategy that can establish your credibility and identity as an authority networker so the greater the chance those customers will purchase from you.

By: atul chatterjee

atul chatterjee — Thu, 07 May 2009 04:26:44 +0000

At one level it is a number’s game. But as pointed out the whole idea is to mesh people together, not just count them on a site. As the number of sites increase there will be a certain amount of shifting of members.
When you look at the statistics presented the numbers for both MySpace and Facebook have fallen.

By: Greg Laden

Greg Laden — Fri, 24 Apr 2009 17:20:59 +0000

You might find this interesting regarding the intersection of "new media" and traditional writing: http://quichemoraine.com/2009/04/what-is-an-editor/comment-page-1/

By: Tom Asacker

Tom Asacker — Fri, 24 Apr 2009 09:31:55 +0000

Great points all. And hi Erich . . . long time. Indeed, it has to do with metrics. And right now those metrics are media buying metrics. So what happens to these “new media” models when something like Skimmer becomes popular? http://tinyurl.com/cpx9zj At that point metrics will take a back seat to economic transactions within the community.

By: Erich Joachimsthaler

Erich Joachimsthaler — Fri, 24 Apr 2009 08:36:36 +0000

Well said, Grant and Bruce. It has to do with metrics. We have began a project of changing the metrics for brands. Instead of classic brand metrics # of members, or even frequency of visits, we define the daily life experiences of a person into episodes, say seven episodes a day of a person to stay healthy or live around healthy food. Then, we device new metrics like, how many episodes is Facebook relevant to consumers (e.g., as a source of health information from peers, etc.). For any brand, who different are the episodes, what episodes are adjacent to each other (all about healthy food for example). In how many episodes is a brand relevant? In how many adjacent episodes has brand been absorbed and assimiliated in the daily life of consumers, etc.

Hopefully, with a change of metrics of performance, there will be a change of dialogue. And maybe, the larger contribution of social networks to business is that it changes the metrics of success for business altogether.

By: Martin Bishop

Martin Bishop — Fri, 24 Apr 2009 01:20:48 +0000

Bruce said what I was going to say so no need to say it again. Well said Bruce!

By: srp

srp — Thu, 23 Apr 2009 23:35:25 +0000

I’m all for the focused brand that has a single clear meaning and knows the limits of its market. But I seem to recall hearing somewhere about this brave new world of multifaceted, polymorphic, brands that are complex like Cate Blanchett and can be more than one thing at a time…

Seriously, maybe the problem is that investors believe the Facebook crowd is more lucrative than the MySpace community. More disposable income, perhaps?

By: bruce fryer

bruce fryer — Thu, 23 Apr 2009 20:33:29 +0000

Tree don’t grow to the sky. In this case the old saying “whatever you measure will improve.” It appears they are measuring the wrong thing. How about # of members who are on the site at least once a day or several times a week. I think that may be more indicative (at a high level) of community.