Comments on: Howie done for? http://cultureby.com/2009/05/how-to-do-it.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rick Liebling http://cultureby.com/2009/05/how-to-do-it.html/comment-page-1#comment-810 Rick Liebling Fri, 08 May 2009 09:16:57 +0000 http://localhost/wp_culture/?p=100#comment-810 Grant, You're missing one obvious answer: Howie Do It is so compelling that everyone chooses to watch it in real time. [Looks at ratings] Oh. Nevermind. Grant, You’re missing one obvious answer: Howie Do It is so compelling that everyone chooses to watch it in real time.

[Looks at ratings]

Oh. Nevermind.

]]> By: srp http://cultureby.com/2009/05/how-to-do-it.html/comment-page-1#comment-809 srp Thu, 07 May 2009 17:04:31 +0000 http://localhost/wp_culture/?p=100#comment-809 There's a small literature in strategy about being "the last iceman" when refrigerators take over, etc. You can make a pile in declining or left-behind segments if the production capacity for serving them depreciates more rapidly than the segment is shrinking. In this case there is the added bonus effect, as you mention, that DVR users are almost certainly less ad-sensitive than non-DVR users. Remember how much more we used to watch ads before the spread of remote controls? There’s a small literature in strategy about being “the last iceman” when refrigerators take over, etc. You can make a pile in declining or left-behind segments if the production capacity for serving them depreciates more rapidly than the segment is shrinking.

In this case there is the added bonus effect, as you mention, that DVR users are almost certainly less ad-sensitive than non-DVR users. Remember how much more we used to watch ads before the spread of remote controls?

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