Comments on: Self congratulation (anthropologist cure thy self)

By: Steve Portigal

Steve Portigal — Thu, 25 Jun 2009 19:38:03 +0000

Back at GVO we published this newsletter Turn Signals http://www.portigal.com/TurnSignals.pdf and we used you for Big Quotes in successive issues (or at least we planned to). On the team this was referred to as Back-to-Back McCracken. This could be your rebranding! Although few people would enjoy it as much as I.

You could also just fix something about how TypePad works to have it send the full text of the blog's title.

By: Phil

Phil — Thu, 25 Jun 2009 15:30:53 +0000

Don't reduce yourself to an association with advertising. Advertising is a short term expression, you analyze the culture that inspires advertising. That is far more interesting to those that work in branding like myself, which is why I ignore all those other blogs and read yours.

By: Neil Lowe

Neil Lowe — Thu, 25 Jun 2009 13:27:29 +0000

The list also seems to have a strange alphabetical ordering… Or is it just me?

By: Martin

Martin — Thu, 25 Jun 2009 13:13:14 +0000

Grant,

I've never forgotten 'Periph Fluide' from your book Plenitude. Feels rather apt for your blog, no?

By: Theresa Quintanilla

Theresa Quintanilla — Thu, 25 Jun 2009 00:42:15 +0000

Don't change the name! It jumps out of my subscriptions and draws me back every time. It's a dot…dot…dot masterpiece.

By: Tom Asacker

Tom Asacker — Wed, 24 Jun 2009 22:30:11 +0000

Kudos Grant. You know what I think of brand names driving brand value. But it is a topic that, for whatever reason, people like to noodle around in their heads, and companies like to spend an inordinate amount of time, energy and money on. It's like Sudoku or something. So here goes . . . hmm . . . let's see . . . nope . . . hmm . . . ahh . . . forgetaboutit. Or, as Emily Litella used to say, "Never mind."

By: g

Wed, 24 Jun 2009 20:36:55 +0000

Adverpology - where advertising meets anthropology

or AdverAnthroEconoBlog

But somehow i think the first rolls of the tongue a bit easier

By: DanT

DanT — Wed, 24 Jun 2009 11:40:37 +0000

The unique name of "This blog sits at the" is indicative of the unique value proposition of the blog.
The trendy name styles (Xonomics) will come and go, and thus have value for trendy blogs.
"This blog..." will never be trendy because it has value enduring over time.

Don't change the name.

By: Ingo

Ingo — Wed, 24 Jun 2009 08:26:13 +0000

Personally, when I read the first few names on that list, I thought it was spam. I would therefore suggest that your un-brandy name is not so bad, really

By: Marc

Marc — Wed, 24 Jun 2009 07:17:58 +0000

Ah... I thought you were asking me to notice about the list was that the other blogs were about advertising and yours only occasionally is.

Congratulations Grant! I know that to publish the amount of intelligent, insightful stuff that you do, often with great wit and charm, is surely a lot of hard work. It's great to see it being recognised and appreciated.

I know the "...nomics" thing is getting a bit tired now, but I like Paul's suggestion.