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	<title>Comments on: SOS: Cisco, air travel, and the cost of bad marketing</title>
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	<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html</link>
	<description>This Blog Sits At the Intersection of Anthropology and Economics</description>
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		<title>By: Joe Ferguson</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-751</link>
		<dc:creator>Joe Ferguson</dc:creator>
		<pubDate>Thu, 11 Jun 2009 09:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-751</guid>
		<description>Words fail me. That Cisco ad is so bad.
</description>
		<content:encoded><![CDATA[<p>Words fail me. That Cisco ad is so bad.</p>
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		<title>By: Donald A. Coffin</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-750</link>
		<dc:creator>Donald A. Coffin</dc:creator>
		<pubDate>Wed, 10 Jun 2009 17:45:12 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-750</guid>
		<description>Ah, the old network effect...my use of a product becomes valuable enough for me to buy it only when and if enough other people are using it...telephones, fax machines, bar codes and scaners (a two-fer).
Economists (of which I am one) have yet to develop a plausible explanation for why some networks develop and others don&#039;t.  Maybe you anthropoligists could take a shot?
(I should note that one reason videoconferencing has not yet gained the market share people have been predicting for it for more than a decade now is that, even done as well as it can be done, it still is not a particularly good substitite for face-to-face meetings.  So there&#039;s still a quality-of-experience threshhold that needs to be dealt with.  At least that&#039;s been my experience)
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		<content:encoded><![CDATA[<p>Ah, the old network effect&#8230;my use of a product becomes valuable enough for me to buy it only when and if enough other people are using it&#8230;telephones, fax machines, bar codes and scaners (a two-fer).</p>
<p>Economists (of which I am one) have yet to develop a plausible explanation for why some networks develop and others don&#8217;t.  Maybe you anthropoligists could take a shot?</p>
<p>(I should note that one reason videoconferencing has not yet gained the market share people have been predicting for it for more than a decade now is that, even done as well as it can be done, it still is not a particularly good substitite for face-to-face meetings.  So there&#8217;s still a quality-of-experience threshhold that needs to be dealt with.  At least that&#8217;s been my experience)</p>
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		<title>By: peter</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-749</link>
		<dc:creator>peter</dc:creator>
		<pubDate>Fri, 05 Jun 2009 12:30:14 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-749</guid>
		<description>Videoconferencing has been about to reach its tipping point now for a couple of decades -- permanent imminence, I would call it.  That it hasn&#039;t taken off can only partly be due to the glitches of the technology, since we train ourselves to use other technologies despite their glitches and flaws all the time (pre-War cars, black-and-white TV, early photocopying machines, early cell phones, satellite comms, skype, video recorder interfaces, early computer keyboards, Windows OS).  There must be something else besides videoconferencing technology keeping air-travel alive -- whether it is the real benefits of face-to-face interactions, the prestige of air-travel (although diminishing), or perhaps the time-to-oneself that business travellers receive.  If ever a subject demanded anthropological investigation . . .  .
</description>
		<content:encoded><![CDATA[<p>Videoconferencing has been about to reach its tipping point now for a couple of decades &#8212; permanent imminence, I would call it.  That it hasn&#8217;t taken off can only partly be due to the glitches of the technology, since we train ourselves to use other technologies despite their glitches and flaws all the time (pre-War cars, black-and-white TV, early photocopying machines, early cell phones, satellite comms, skype, video recorder interfaces, early computer keyboards, Windows OS).  There must be something else besides videoconferencing technology keeping air-travel alive &#8212; whether it is the real benefits of face-to-face interactions, the prestige of air-travel (although diminishing), or perhaps the time-to-oneself that business travellers receive.  If ever a subject demanded anthropological investigation . . .  .</p>
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		<title>By: Zbigniew Lukasiak</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-748</link>
		<dc:creator>Zbigniew Lukasiak</dc:creator>
		<pubDate>Fri, 05 Jun 2009 05:31:28 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-748</guid>
		<description>Maybe hotels shoul invest in that stuff - then you could hire it on per hour basis - a bit more hassle than going down the hall but still less than the air trip.  But I agree with the earlier comments - the low end iChat or Skype tele-presence is really where the revolution happens and the high-end sophisticated solution has only temporal business opportunity.  Finally interoperatibility between the high and low ends could also become the tipping point.
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		<content:encoded><![CDATA[<p>Maybe hotels shoul invest in that stuff &#8211; then you could hire it on per hour basis &#8211; a bit more hassle than going down the hall but still less than the air trip.  But I agree with the earlier comments &#8211; the low end iChat or Skype tele-presence is really where the revolution happens and the high-end sophisticated solution has only temporal business opportunity.  Finally interoperatibility between the high and low ends could also become the tipping point.</p>
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		<title>By: John A Arkansawyer</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-747</link>
		<dc:creator>John A Arkansawyer</dc:creator>
		<pubDate>Thu, 04 Jun 2009 20:28:59 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-747</guid>
		<description>You aren&#039;t talking about revolutionizing air travel. You&#039;re talking about reducing or eliminating business travel. Those are two different things.
I&#039;m quite certain telepresence is going to take off. It&#039;s got far too many advantages not to. Here are the two that occur to me off-hand:
* Complete control of who people talk to and complete monitoring of what they say. No more coming home with disruptive or unpopular ideas from conferences.
* More hours worked. That time you used to spend in the hotel room, before and after training, getting what you&#039;d learned grooved into your brain? Now you&#039;ll spend it back on task. Too bad about that learning thing, but we can measure your hours, so that&#039;s what we&#039;ll manage.
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		<content:encoded><![CDATA[<p>You aren&#8217;t talking about revolutionizing air travel. You&#8217;re talking about reducing or eliminating business travel. Those are two different things.</p>
<p>I&#8217;m quite certain telepresence is going to take off. It&#8217;s got far too many advantages not to. Here are the two that occur to me off-hand:</p>
<p>* Complete control of who people talk to and complete monitoring of what they say. No more coming home with disruptive or unpopular ideas from conferences.</p>
<p>* More hours worked. That time you used to spend in the hotel room, before and after training, getting what you&#8217;d learned grooved into your brain? Now you&#8217;ll spend it back on task. Too bad about that learning thing, but we can measure your hours, so that&#8217;s what we&#8217;ll manage.</p>
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		<title>By: Steve Portigal</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-746</link>
		<dc:creator>Steve Portigal</dc:creator>
		<pubDate>Thu, 04 Jun 2009 17:55:16 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-746</guid>
		<description>We worked with HP on their Halo product (which predated Cisco by a year or more but hasn&#039;t got the mindshare (can&#039;t speak to the market share)) and I think the frame that travel and videoconferencing are solving the same problem may not be the right one.
I think videoconferencing is always there to bolster &quot;making do&quot; which is what all these distributed teams in corporations are being asked to do.
I&#039;m also impressed with how much care both firms are putting into the details of the user experience in order to get it to some version of &quot;right&quot;: eye contact is maintained, lag is eliminated, spatial audio, high resolution video, all sort of technology tricks but aimed at trying to break through that awful void that we enter when we get on a conference call, etc. There&#039;s just no reality, no relationship, and often silence and discomfort and eye-rolling, but the application of technology towards that goal is noble.
Does anyone talk on the phone on their iPhone? Because it sucks! You can&#039;t hear the other person and you don&#039;t know if you are being heard. Does anyone use a Blueooth headset? Because they suck, too. But we tolerate these mostly-failing user experiences that are about interacting with other people - potentially the most important use of all this technology - to connect people together over a range of distance in real time. But when it&#039;s awful, what is the toll?
Agreed, the price makes it out of reach for almost everyone, but maybe that&#039;s a business model issue. When there was on TV on the street, we went down the street to watch TV. When phones come out, there was one per town. Only recently is there one per person (and not in every part of the world). So we&#039;re at early days of high-resolution high-fidelity interpersonal communication. And I think we need that very badly.
</description>
		<content:encoded><![CDATA[<p>We worked with HP on their Halo product (which predated Cisco by a year or more but hasn&#8217;t got the mindshare (can&#8217;t speak to the market share)) and I think the frame that travel and videoconferencing are solving the same problem may not be the right one.</p>
<p>I think videoconferencing is always there to bolster &#8220;making do&#8221; which is what all these distributed teams in corporations are being asked to do.</p>
<p>I&#8217;m also impressed with how much care both firms are putting into the details of the user experience in order to get it to some version of &#8220;right&#8221;: eye contact is maintained, lag is eliminated, spatial audio, high resolution video, all sort of technology tricks but aimed at trying to break through that awful void that we enter when we get on a conference call, etc. There&#8217;s just no reality, no relationship, and often silence and discomfort and eye-rolling, but the application of technology towards that goal is noble.</p>
<p>Does anyone talk on the phone on their iPhone? Because it sucks! You can&#8217;t hear the other person and you don&#8217;t know if you are being heard. Does anyone use a Blueooth headset? Because they suck, too. But we tolerate these mostly-failing user experiences that are about interacting with other people &#8211; potentially the most important use of all this technology &#8211; to connect people together over a range of distance in real time. But when it&#8217;s awful, what is the toll?</p>
<p>Agreed, the price makes it out of reach for almost everyone, but maybe that&#8217;s a business model issue. When there was on TV on the street, we went down the street to watch TV. When phones come out, there was one per town. Only recently is there one per person (and not in every part of the world). So we&#8217;re at early days of high-resolution high-fidelity interpersonal communication. And I think we need that very badly.</p>
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		<title>By: Tom Guarriello</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-745</link>
		<dc:creator>Tom Guarriello</dc:creator>
		<pubDate>Thu, 04 Jun 2009 16:19:30 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-745</guid>
		<description>That ad...wow...just wow...
Look for someone to disruptively innovate this space for about 1% of what Cisco is charging.
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		<content:encoded><![CDATA[<p>That ad&#8230;wow&#8230;just wow&#8230;</p>
<p>Look for someone to disruptively innovate this space for about 1% of what Cisco is charging.</p>
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		<title>By: AJ Kandy</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-744</link>
		<dc:creator>AJ Kandy</dc:creator>
		<pubDate>Thu, 04 Jun 2009 15:52:36 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-744</guid>
		<description>should be: &quot;will obviate the need for travel *at all*.&quot;
thanks.
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		<content:encoded><![CDATA[<p>should be: &#8220;will obviate the need for travel *at all*.&#8221;<br />
thanks.</p>
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		<title>By: AJ Kandy</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-743</link>
		<dc:creator>AJ Kandy</dc:creator>
		<pubDate>Thu, 04 Jun 2009 15:51:49 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-743</guid>
		<description>Why do we think that big, monolithic, proprietary companies will solve the problems created by other big, monolithic, proprietary companies? The real revolutionary change is small and disruptive and, frankly, has already happened. Apple&#039;s iChat multi-chat with screen sharing, Citrix&#039;s GoToMeeting.com, and countless smaller whiteboarding / video-conferencing / collaboration tools largely obviate the need for anyone to physically travel anywhere to get work done -- business travel is &#039;prestige&#039; travel, about declaring importance of relationships via your epic journey to go see someone for an hour in a boardroom. And even that has lost its lustre.
There are entire web startup companies that operate in the cloud, out of cafés (literally) without offices at all. The question is not will Cisco&#039;s Big Expensive Solution remove the need for air travel, it is that collective, collaged, collaborative tools will obviate the need for Big Expensive Solutions!
</description>
		<content:encoded><![CDATA[<p>Why do we think that big, monolithic, proprietary companies will solve the problems created by other big, monolithic, proprietary companies? The real revolutionary change is small and disruptive and, frankly, has already happened. Apple&#8217;s iChat multi-chat with screen sharing, Citrix&#8217;s GoToMeeting.com, and countless smaller whiteboarding / video-conferencing / collaboration tools largely obviate the need for anyone to physically travel anywhere to get work done &#8212; business travel is &#8216;prestige&#8217; travel, about declaring importance of relationships via your epic journey to go see someone for an hour in a boardroom. And even that has lost its lustre.</p>
<p>There are entire web startup companies that operate in the cloud, out of cafés (literally) without offices at all. The question is not will Cisco&#8217;s Big Expensive Solution remove the need for air travel, it is that collective, collaged, collaborative tools will obviate the need for Big Expensive Solutions!</p>
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		<title>By: botogol</title>
		<link>http://cultureby.com/2009/06/sos-cisco-air-travel-and-the-cost-of-bad-marketing.html/comment-page-1#comment-742</link>
		<dc:creator>botogol</dc:creator>
		<pubDate>Thu, 04 Jun 2009 15:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=89#comment-742</guid>
		<description>Grant, this is an interesting post.
There is something, isn&#039;t there, something that is hard to put your finger on, that is stopping video-conferencing from truly taking off.
Is it a generational thing? My kids use their webcam every day, routinely, have done for years, yet at work webcams are limited, for senior staff only, and not well used. Perhaps, yet companies adopt other technologies easily enough.
I don&#039;t think it is the quality of CISCO&#039;s advertising that is to blame.
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		<content:encoded><![CDATA[<p>Grant, this is an interesting post.<br />
There is something, isn&#8217;t there, something that is hard to put your finger on, that is stopping video-conferencing from truly taking off.<br />
Is it a generational thing? My kids use their webcam every day, routinely, have done for years, yet at work webcams are limited, for senior staff only, and not well used. Perhaps, yet companies adopt other technologies easily enough.<br />
I don&#8217;t think it is the quality of CISCO&#8217;s advertising that is to blame.</p>
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