Comments on: TeDEEous, the Greek god of beer marketing http://cultureby.com/2009/07/tedeeous-the-greek-god-of-beer-marketing.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Domen http://cultureby.com/2009/07/tedeeous-the-greek-god-of-beer-marketing.html/comment-page-1#comment-641 Domen Tue, 21 Jul 2009 15:13:50 +0000 http://localhost/wp_culture/?p=69#comment-641 Jeff has a point. I also agree with Grand that the approach is all but inventive. Yet, there's another side to it. Stereotypes make people feel safe and in control. They make the world seem simple and predictable. These are feelings that resonate quite well with your average (male) beer drinking experience. Sure, there's room for other beer experiences and meanings, but I don't think we're quite over these ones yet. Cheers! Jeff has a point. I also agree with Grand that the approach is all but inventive. Yet, there’s another side to it. Stereotypes make people feel safe and in control. They make the world seem simple and predictable. These are feelings that resonate quite well with your average (male) beer drinking experience. Sure, there’s room for other beer experiences and meanings, but I don’t think we’re quite over these ones yet. Cheers!

]]> By: Jeff Norton http://cultureby.com/2009/07/tedeeous-the-greek-god-of-beer-marketing.html/comment-page-1#comment-640 Jeff Norton Tue, 21 Jul 2009 12:26:39 +0000 http://localhost/wp_culture/?p=69#comment-640 Pour Austrialians Grant, I understand your point about this ad jumping the shark—being the penultimate in what's wrong with beer advertising stereotypes—I would counter that it's also the best of what's right. It's infinitely watchable and enjoyable and just a good bit of fun. And I think that's what the majority of Australian beer drinkers want. That's the role beer plays in their lives, it's a simple pleasure, to be consumed with friends, while watching sports, while BBQ-ing. VB makes a daring, and brilliant play to own the position of "the drinking beer". So much so that this spot is "the watchable beer advert" and (for the 2 minute launch version) is long enough to enjoy while drinking a beer. Ultimately, it's the Australian beer drinker who will decide if VB/Droga5 has drifted from the cultural moment, or defined a new one. Pour Austrialians

Grant, I understand your point about this ad jumping the shark—being the penultimate in what’s wrong with beer advertising stereotypes—I would counter that it’s also the best of what’s right. It’s infinitely watchable and enjoyable and just a good bit of fun. And I think that’s what the majority of Australian beer drinkers want.

That’s the role beer plays in their lives, it’s a simple pleasure, to be consumed with friends, while watching sports, while BBQ-ing. VB makes a daring, and brilliant play to own the position of “the drinking beer”. So much so that this spot is “the watchable beer advert” and (for the 2 minute launch version) is long enough to enjoy while drinking a beer.

Ultimately, it’s the Australian beer drinker who will decide if VB/Droga5 has drifted from the cultural moment, or defined a new one.

]]> By: jonhoward http://cultureby.com/2009/07/tedeeous-the-greek-god-of-beer-marketing.html/comment-page-1#comment-639 jonhoward Tue, 21 Jul 2009 03:45:31 +0000 http://localhost/wp_culture/?p=69#comment-639 On stereotyping in advertising - this might make you chuckle (or cry!)... <a href="http://jonhoward.typepad.com/livingbrands/2009/07/advertising-masterclass-talking-to-women-vs-talking-to-men.html" rel="nofollow">http://jonhoward.typepad.com/livingbrands/2009/07/advertising-masterclass-talking-to-women-vs-talking-to-men.html</a> On stereotyping in advertising – this might make you chuckle (or cry!)…
http://jonhoward.typepad.com/livingbrands/2009/07/advertising-masterclass-talking-to-women-vs-talking-to-men.html

]]> By: Tom Asacker http://cultureby.com/2009/07/tedeeous-the-greek-god-of-beer-marketing.html/comment-page-1#comment-638 Tom Asacker Mon, 20 Jul 2009 12:26:33 +0000 http://localhost/wp_culture/?p=69#comment-638 Indeed, I read recently that nearly 8 in 10 dads believe that being a good father is one of their defining traits and that the stereotype of the aloof father is outmoded. Indeed, I read recently that nearly 8 in 10 dads believe that being a good father is one of their defining traits and that the stereotype of the aloof father is outmoded.

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