John Mackey, the CEO of Whole Foods, criticized Obama's approach to health care, and called for a private sector approach.
Let's do the cultural math and establish how Mackey damaged the brand and took money out of share holder's pockets.
1) Whole Foods is part of a larger food revolution.
2) the food revolution is part of a larger cultural revolution/social movement.
3) this revolution seeks a "kinder, gentler" universe in which the individual is less exposed to randomness and cruelty.
4) health care reform is designed to make the world less random and cruel. That's what Obama's reforms are for.
5) he who attacks this health reform movement attacks the "kinder, gentler" proposition.
5) he who attacks the "kinder, gentler" proposition attacks the cultural revolution/social movement.
6) he who attacks the cultural revolution/social movement attacks the food revolution.
7) he who attacks the food revolution attacks Whole Foods.
And so it follows that when Mackey offered his opinions, he inflicted damage on the brand and the share holder. If only he had a Chief Culture Officer.
Mackey, John. 2009. Op Ed Essay. Wall Street Journal. Aug. 12.
McCracken, Grant. 2009. Chief Culture Officer. New York: Basic Books. Available for preorder here.
Palmer, Alex. Whole Foods Attempts to Quell Boycott Cries. BrandWeek. Aug. 24. here.