Comments on: Leno learning: the triumph of mesmerizingly particular culture http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 23 May 2012 20:32:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Omar Tinoco http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-223 Omar Tinoco Fri, 16 Oct 2009 13:20:03 +0000 http://localhost/wp_culture/?p=35#comment-223 Grant, It was a pleasure to hear your thoughts at the AIGA conference in Memphis. Chief Culture Officer should be just as important as CEO or CFO. Thanks.-O Grant, It was a pleasure to hear your thoughts at the AIGA conference in Memphis. Chief Culture Officer should be just as important as CEO or CFO.
Thanks.-O

]]> By: Taylor Davidson http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-222 Taylor Davidson Fri, 16 Oct 2009 11:40:27 +0000 http://localhost/wp_culture/?p=35#comment-222 Morgan's comment above is exactly what I wanted to say. To which I'll add: the beauty of media today is that the economics of production and distribution have made it more possible than ever to succeed by serving niches. The key to serving a niche: defining one's "addressable market" (the set of people that something should appeal to) and then serving that addressable market as perfectly and ruthlessly as possible (capturing a large enough share of that market to succeed). Morgan’s comment above is exactly what I wanted to say.

To which I’ll add: the beauty of media today is that the economics of production and distribution have made it more possible than ever to succeed by serving niches.

The key to serving a niche: defining one’s “addressable market” (the set of people that something should appeal to) and then serving that addressable market as perfectly and ruthlessly as possible (capturing a large enough share of that market to succeed).

]]> By: Domen http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-221 Domen Thu, 15 Oct 2009 06:54:59 +0000 http://localhost/wp_culture/?p=35#comment-221 You've stumbled upon the all too familiar Youtube feeling of "how did that trivial, weird... get so many views?" At the end of the day it's usually the clumsy and awkward friend we want to hang out with not the shiny celeb. You’ve stumbled upon the all too familiar Youtube feeling of “how did that trivial, weird… get so many views?”
At the end of the day it’s usually the clumsy and awkward friend we want to hang out with not the shiny celeb.

]]> By: Morgan Brown http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-220 Morgan Brown Tue, 13 Oct 2009 03:39:34 +0000 http://localhost/wp_culture/?p=35#comment-220 Trying to create something for everyone is the sure fire way of creating nothing for anyone. Great post. Trying to create something for everyone is the sure fire way of creating nothing for anyone.

Great post.

]]> By: raymund mitchell http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-219 raymund mitchell Mon, 12 Oct 2009 19:52:16 +0000 http://localhost/wp_culture/?p=35#comment-219 I dont mind Leno at 10pm. It's done wonders for my personal viewing habits. I know there's nothing good on NBC at 10 o'clock, so there's one less piece of data to consider in my life. I dont mind Leno at 10pm. It’s done wonders for my personal viewing habits. I know there’s nothing good on NBC at 10 o’clock, so there’s one less piece of data to consider in my life.

]]> By: srp http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-218 srp Mon, 12 Oct 2009 18:51:40 +0000 http://localhost/wp_culture/?p=35#comment-218 The key to a successful variety show today is dancing girls. Fly girls, Solid Gold dancers, whatever... just bring out the dancing girls. A variety show should feel like a party, and everybody's been conditioned by music videos to think that a scene isn't fun and energetic unless it has lots of pretty ladies in motion. A good chunk of the audience for Dancing with the Stars probably is attributable to the same factor. The key to a successful variety show today is dancing girls. Fly girls, Solid Gold dancers, whatever… just bring out the dancing girls. A variety show should feel like a party, and everybody’s been conditioned by music videos to think that a scene isn’t fun and energetic unless it has lots of pretty ladies in motion. A good chunk of the audience for Dancing with the Stars probably is attributable to the same factor.

]]> By: Jason Laughlin http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-217 Jason Laughlin Mon, 12 Oct 2009 17:01:16 +0000 http://localhost/wp_culture/?p=35#comment-217 The man with the 'fro is the late Bob Ross. And said 'fro is mesmerizing in and of itself. I was actually the guy at AIGA who chatted with you about Antiques Roadshow, and your post keeps me thinking about provenance (sometimes interchangeable but sometimes not with authenticity) vs. just story or narrative and how it seems to be showing it's importance more and more. Among the many reasons Leno is massively hemorrhaging viewers is there seemed to be an expectation of his show being something new and something Leno had some sort of passion for. Perhaps Leno was going to show what his true persona and comedic brand was, or whatever. NBC pimped this thing like it was the second coming and in the end all we got was the Tonight Show an hour-and-a-half earlier. Everything was a big farce. It sort of felt like a trick, and it seems to have pulled the curtain back to show that Leno and his show were just a formula, a template – that doesn't work at 10 o'clock. The man with the ‘fro is the late Bob Ross. And said ‘fro is mesmerizing in and of itself. I was actually the guy at AIGA who chatted with you about Antiques Roadshow, and your post keeps me thinking about provenance (sometimes interchangeable but sometimes not with authenticity) vs. just story or narrative and how it seems to be showing it’s importance more and more.

Among the many reasons Leno is massively hemorrhaging viewers is there seemed to be an expectation of his show being something new and something Leno had some sort of passion for. Perhaps Leno was going to show what his true persona and comedic brand was, or whatever. NBC pimped this thing like it was the second coming and in the end all we got was the Tonight Show an hour-and-a-half earlier. Everything was a big farce. It sort of felt like a trick, and it seems to have pulled the curtain back to show that Leno and his show were just a formula, a template – that doesn’t work at 10 o’clock.

]]> By: Mary Schmidt http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-216 Mary Schmidt Mon, 12 Oct 2009 16:35:41 +0000 http://localhost/wp_culture/?p=35#comment-216 It's telling that NBC keeps countering that it's "so cheap" to produce, like that makes all the difference. Somewhere along the line, they confused cost control with effective product development & marketing. It’s telling that NBC keeps countering that it’s “so cheap” to produce, like that makes all the difference.

Somewhere along the line, they confused cost control with effective product development & marketing.

]]> By: dl willson http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-215 dl willson Mon, 12 Oct 2009 16:26:46 +0000 http://localhost/wp_culture/?p=35#comment-215 Grant great post. Grant great post.

]]> By: peter spear http://cultureby.com/2009/10/the-leno-learning-the-triumph-of-mesmerizingly-particular-culture.html/comment-page-1#comment-214 peter spear Mon, 12 Oct 2009 14:55:59 +0000 http://localhost/wp_culture/?p=35#comment-214 grant, all i gotta say is that "the triumph of mesmerizingly particular culture" is gorgeous. grant,

all i gotta say is that “the triumph of mesmerizingly particular culture” is gorgeous.

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