Comments on: Dan Wieden, Chief Culture Officer at Nike http://cultureby.com/2009/11/dan-wieden-chief-culture-officer-at-nike.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Grant McCracken http://cultureby.com/2009/11/dan-wieden-chief-culture-officer-at-nike.html/comment-page-1#comment-123 Grant McCracken Fri, 27 Nov 2009 18:30:15 +0000 http://localhost/wp_culture/?p=21#comment-123 Bruce, great datum, thanks!  Grant Bruce, great datum, thanks!  Grant

]]> By: Bruce Philp http://cultureby.com/2009/11/dan-wieden-chief-culture-officer-at-nike.html/comment-page-1#comment-122 Bruce Philp Thu, 26 Nov 2009 13:21:53 +0000 http://localhost/wp_culture/?p=21#comment-122 I'm very excited to read this book, and I doubt you'll find a more committed believer in the idea that brands are a leadership imperative. I met Dan Wieden in 1995 and spent a day at his agency. He seemed to me unequivocally the real thing. I recall breathlessly asking him whether his agency's recent addition of strategic planners to the mix was a way of ensuring that W&K maintained a 'cultural antenna' in the face of growth and a more diverse client list. He kind of snapped back, "I expect everybody in this place to be a goddam antenna." It wasn't until years later, attempting to helm my own firm, that I appreciated the honest truth of that remark. If something isn't in the culture, it isn't in the brand. Best of luck with the book, Grant. I’m very excited to read this book, and I doubt you’ll find a more committed believer in the idea that brands are a leadership imperative.

I met Dan Wieden in 1995 and spent a day at his agency. He seemed to me unequivocally the real thing. I recall breathlessly asking him whether his agency’s recent addition of strategic planners to the mix was a way of ensuring that W&K maintained a ‘cultural antenna’ in the face of growth and a more diverse client list. He kind of snapped back, “I expect everybody in this place to be a goddam antenna.” It wasn’t until years later, attempting to helm my own firm, that I appreciated the honest truth of that remark. If something isn’t in the culture, it isn’t in the brand.

Best of luck with the book, Grant.

]]> By: Grant McCracken http://cultureby.com/2009/11/dan-wieden-chief-culture-officer-at-nike.html/comment-page-1#comment-121 Grant McCracken Fri, 13 Nov 2009 11:11:29 +0000 http://localhost/wp_culture/?p=21#comment-121 John, thanks a million for the kind words, the correction (fixing it now), and most of all the willingness to buy the book! Best, Grant John, thanks a million for the kind words, the correction (fixing it now), and most of all the willingness to buy the book! Best, Grant

]]> By: John Frost http://cultureby.com/2009/11/dan-wieden-chief-culture-officer-at-nike.html/comment-page-1#comment-120 John Frost Thu, 12 Nov 2009 21:14:41 +0000 http://localhost/wp_culture/?p=21#comment-120 What an insightful passage. I just added the book to my wishlist. One detail I hope you can correct in the final text - Mimi Leder's movie was "Pay it Forward." What an insightful passage. I just added the book to my wishlist. One detail I hope you can correct in the final text – Mimi Leder’s movie was “Pay it Forward.”

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