Are you familiar with Barry Scwartz’s Paradox of Choice book? He argues that while some choice can be positive and increase satisfaction, we are way beyond that: we have so many options available at the moment that picking up a salad dressing can be a paralyzing challenge. Maybe it’s time to let go a bit, in order to cope with the overwhelming supermarket/restaurant environments.

http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html