I am sorry to have been observing radio silence for the latter part of the summer. I was working on a proposal for the new book and going to the beach. Going to the beach? Not a chance. I have been working like a trojan.
I noticed today that the CEO of HSBC is leaving to take a minister’s post in the British government. I dearly hope this does not mean we will see a change in the enduring campaign that greets us every time we go to the airport.
You know the one I mean. The one that shows several balds each with a different identifier (style, soldier, survivor). This is my valentine to the people at JWT for their magnificent work here, and my appeal to the new CEO to leave this campaign (and brilliant ad men and women) in place.