What we can learn about branding from Psych

From the Wikipedia entry: Psych is an American detective comedy-drama television series created by Steve Franks and broadcast on USA Network. It stars James Roday as Shawn Spencer, a young crime consultant for the Santa Barbara Police Department.  […] The program also stars Dulé Hill as Shawn’s best friend and reluctant partner Burton “Gus” Guster, as well as Corbin Bernsen as Shawn’s captious father, Henry.

See my post today at the Harvard Business Review on how Psych can help us build new complexity into branding and product development.  

See the post here.  

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