Nov

Is Design Thinking Dead?

By Grant

Please come have a look at my post today on the Fast Company Design Blog.

I take a look at Bruce Nussbaum's argument that the Design Thinking revolution is dead.

Chief Culture Officer

“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide

“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow

More kind words for Chief Culture Officer

Is Design Thinking Dead?

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Chief Culture Officer