Here's my recent post on the HBR website.
It's about a clever renovation at the St. Regis hotel.
This is, I believe, a great example of creating innovation through a knowledge of culture and a shift in perspective.
See the full text by CLICKING HERE.
Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
Thought you might be interested in our research on innovation and culture. Our free webinar called iCulture is this Wednesday. https://www1.gotomeeting.com/register/225788584