• Reform the corporation (and capitalism)";
• Beat a path to the C-Suite";
• Reinvent the Business school";
• Create a new career destination for Humanities and Social Sciences grads";
• Enlist members of Gen X & Gen Y who couldn’t see a place for themselves in business";
• Enlist boomers who were losing their place in popular culture";
• Make commerce that inhales and exhales culture";
• Make culture that inhales and exhales commerce";
• Make a living, breathing corporation";

What Readers are Saying

“I have deep admiration and respect for Grant McCracken, a nimble thinker who combines a mastery of marketing, culture, anthropology, and modern business practice. Chief Culture Officer has many lessons anyone interested in understanding how to run a successful business in the early 21st century. It will prove on of the most stimulating books of the year." — Tyler Cowen, author of Create Your Own Economy, and Professor of Economics. George Mason University

“Marketing gets failing grades when it comes to understanding and using culture. In Chief Culture Officer—a delectable cultural soup that is sure to stir your taste buds—Grant McCracken makes a compelling case that culture will be the marketing’s next silver bullet. I whole-heartedly endorse his call for bringing culture-thinking into the company.” — Philip Kotler, author of Chaotics: The Business of Managing and Marketing in the Age of Turbulence, and Professor of Marketing, Kellogg School, Northwestern University

“This is a marvel of a business book: highly entertaining, original, and provocative. Entrepreneurs who want to understand their customers, target market, and the cultural dynamics which shape the business world—which is to say all entrepreneurs—need to read it.” — Ben Casnocha, author of My Start-Up Life: What a (Very) Young CEO Learned on His Journey through Silicon Valley

“Grant McCracken, once again, sees clearly the patterns in which innovation, enterprise, and smart people can influence change, create value, and respond to popular culture, where real people experience choice. The book is terrific and spot on.” — Richard Grefé, CEO, AIGA|the professional association for design

“Grant McCracken has cracked the holy grail of what’s next to blend talent management, corporate strategy, and trendspotting, and his storytelling style captivates and educates. I am blown away.” — Marian Salzman, partner and chief marketing officer, Porter Novelli 

“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide

“Many people first glimpsed the strange dignity of marketing in the writing of David Ogilvy or Peter Drucker or Ted Levitt. This book has the power to engage a new generation, by showing that the engine of the world’s wealth is culture as much as it is economics. For those who are open to its thrall, Chief Culture Officer will change the trajectory of their lives.” — John Deighton, Brierley Professor of Business Administration, Harvard Business School

"Grant McCracken highlights the increasing importance of cultural understanding for brands that wish to remain relevant—and profitable—in the protean flux of the modern marketplace, as he carves out a new role for the 21st century corporation. The best marketers can hope for is to create something that resonates so strongly it becomes part of our cultural fabric. This book is an indispensable tool for achieving that goal.” — Faris Yakob, Executive Vice President and Chief Technology Strategist, McCann Erickson New York To order Chief Culture Officer, click on the Amazon 

Grant McCracken

Grant McCracken