On the record: I’ve now asked Grant McCracken to give keynote addresses at two of our iMedia Summits– the first was the Financial Marketing Summit in Fall of 2007 and the second was our Automotive Marketing Summit. Very few speakers get a second chance at the podium at my events, but Grant brings a uniquely insightful, engaged and brilliant perspective to where culture, media, advertising and the internet all slam into each other. He is also hugely charming and funny onstage, which is always a plus. Pacing like a tiger up and down the stage, Grant’s eyes sparkle as he makes his audience both think and laugh. The best historians are storytellers, and Grant’s ability to pull a compelling tale from a series of images means that his audiences return home with clear memories and new intellectual tools at their disposal. I enjoy him as both an author and a speaker, and recommend him without reservation.

Brad Berens

CMO Executive Summits Chief Content Officer & Editor at Large, iMedia

For formal speaking engagement, please contact Washington Speaker’s Bureau here.

Speaking engagements 1990-present:

Culture and New Technologies: The Meaning Transfer Model
Industry Symposium, Marketing

Culture and Brand Bonding: Anthropological Perspectives 
Brands & Consumer Psychology conference

How Culture Shapes the Future
International Interior Design Exposition

Children of a Lesser God: the triumph of popular culture
Technologies Convergence Conference

The Ethnographic Interview. Global Teenager Project
Coca-Cola Company

Fragmenting the Culture
XVI World Tele-communications Congress

Maybe it’s rocket science after all
American Gas Association Conference

The American Consumer Scene
The Marketing Forum

What I learned at Harvard Business School
Canadian Wholesale Drug Association

Bringing the brand up to speed: marketing in a dynamic marketplace
Trend Agenda

The New Diversity: what to do when consumers and markets splinter
Global Business Network Meeting

Complexity.                                                                                                                
The Sterling-Rice-UBS conference

The New Diversity
Global Business Network Meeting

Flock and Flow
Design Management Institute

How to do Ethnographic Research
Microsoft

Product development & marketing in the grocery sector
Canadian Council of Grocery Manufacturers

Flock and Flow: managing innovation on the Kauffman continuum
Nokia Corporation

More is More. A debate with Barry Schwartz
PopTech

Ethnography: what it’s for, how it works
Marketing Science Meetings

Raymond Loewy and the 1954 Buick: a mystery in 3 parts
Fuse: Brand Indentity Package Design

Culture
IDEO

Being On Oprah
Interesting2007

Financial Marketing: climbing the value hierarchy
iMedia Financial Summit

How to do Ethnography
Campbell Soup Company

Pattern recognition
PSFK Conference

10 tools: marketing for new media & the new consumer
Convergence 2008

How to do Ethnography
Kimberly Clark

Connecting to culture
iMedia Automative Summit

Culture, creativity and advertising
FutureFlash Institute of Canadian Advertising

Transformations, the new segmentation
ESOMAR European Society Of Marketing 

I am sorry, but you have Asperger’s syndrome
Interesting2008

Who owns the corporation? How about designers?
American Institute of Graphic Designers

Executive Education, Harvard Business School, 2000, 2001, 2002, 2009