Tag Archives: German Dziebel

Who will be our ethnographic hero?

There is now only one path to the White House for Donald Trump. There has to be a Brexit-type surprise in November.

This is the hope of the Republican party faithful. When confronted with numbers that show Hilary in the lead and the refusal of their candidate to pivot to a more presidential presentation of self, this is what they say. There is massive support out there. We just can’t see it. Because conventional polling cannot pick it up. People are concealing their real intentions. Trump will win.

The only person outside the Republican tent I’ve heard make this argument is Megan Murphy of Bloomberg who last night on Charlie Rose said,

Putting this into the context of Brexit, [I wondered] ‘are we all getting this wrong?’ [Maybe] something much more profound and disruptive is going on… and this is going to be a moment when the establishment is broken. And not just the Republican establishment but establishment writ large. … Even we can’t step back and see the profound dislocation that’s going on.

Ethnographers consume this kind of problem for breakfast. The clipboard crew are obliged to take an answer at its face. But ethnographers live to dig. We are always looking for the world of meaning, the hidden assumptions, the basic thinking beneath the first reply. The clipboard crew has a box to check. We dig and dig and dig.

There is no hiding from an ethnographer. We can see inside your head and heart. We can tell what you’re really thinking. This is not interrogation. We don’t force you to tell. We just let you talk long enough until your lies begin to come apart, until their is a mountain of evidence about what you really think, whatever you just said to the pollster.

There is a HUGE opportunity for some ethnographer to make herself the hero of the moment. Someone who can talk to people who claimed “no opinion” and find the “shy” Trump supporters out there, the Trump supporter under deep cover. Spot them and map them, dear ethnographer, and, well, celebrity awaits you.

This is the stuff of which national reputations are made. Come up with this answer , and you become a national hero. To be the person who in late August says, “Trump will win. The ethnographic data tell us so. You may now adore me and don’t forget to consult me every Sunday morning forever and ever amen.” This could be the beginning of your Nate Silver ascension. And it wouldn’t it be grand to have a ethnographer who could do for qualitative data what Mr. Silver has done for quantitative data?

The problem is that we don’t always have the courage of our convictions. We are nervous nellies. I like to think that the reason that I don’t take on the challenge is that I have two projects on the go that are going to turn August and September into a forced march…but the truth is also that I am a nervous nelly.

This is a call the best and the bravest of the ethnographic world. A couple of names come to mind: Samantha Ladner, Steve Portigal, dana boyd, Patti Sunderland, German Dziebel, Ken Habarta, Panthea Lee, Jan Chipchase, David Art Wales, Peter Spear, Griffin Farley, Bob Morais, Carol Greenhouse, Phil Buehler, Jamie Gordon. (Apologies to those who are not on this list. This was totally top of mind.) People who are prepared to swing for the fences. Or maybe we are all of us nervous nellies. Who else can we turn to? Morgan Spurlock? Redscout?

Someone, please. If Trump is going to be the next president of the United States, we have to stop saying the thing that pundits have been saying for months now, “Oh, that can’t possibly happen and here’s why…” Because it could possibly happen. And if it does happen, we have to fire up our what-if machines and make ready for a very different world.

Who will be our hero?

[This post appeared first on Medium.]

Robot rescue! Who should we send into the uncanny valley?

Minerva-Terrace-Bicycle-Corps-001Who should we sent into the uncanny valley?  I believe anthropologists might be the right people for the job.

Wait, what’s an uncanny valley again?  As robots become more like humans, the response from humans is positive.  But as robots begin to close the gap, suddenly humans react with revulsion.  There is something chilling about a creature who is near human but not quite human enough.

A vague resemblance is good.  Something like perfect identity is good.  But in between, when the robot is very like a human but still identifiably different, that’s when we put our foot down.  That’s when we get our backs up.  That’s when we find repudiating robots and insisting on their exile in the uncanny valley.

It turns out that anthropologists are good at the uncanny valley.  After all, we spend our time looking at how humans construct and then navigate a world of meaning.  So we are alert to the small signals and involuntary communications with which humans inform other human beings about their intentions and inclinations.    A lot of this is uncanny in another sense.  It’s astounding how good we are at picking up signals that are barely visible. These are the things that robot makers find extremely difficult to program in.

To read subtle signals is the work of anthropology because it’s such a big part of humanhood.  People who can’t send signals or read them are tragic figures.  They are adrift in the very communities that locate and secure the rest of us.  They are lost in social space.  The rest of us are as satellites constantly sending and receiving GPS signals to figure out where we are relative to every thing and one else.

Incidentally, this is why we are so very interested in Autism at the moment.  Some people are bad at signaling but as Aspies  they find themselves in positions of wealth and influence because they possess other,  extraordinary powers of pattern recognition.  And this is a lovely paradox to reckon with and the reason that no fewer than five TV show that feature Aspies (including Bones, The Bridge, and The Big Bang Theory).  Generally, the digital world of innovation and code writing is a world the Aspie finds as transparent as human communities remain opaque.  (Let’s take the character Peter Gregory [as played by the recently departed Christopher Evan Welch] in the HBO show Silicon Valley as a case in point.)

So anthropologist are, I would argue, exactly the people most fit for the uncanny valley.  They are peculiarly well suiting to helping with the programming and design that can help bring robot across the valley and into the human community as fully welcome, integrated parts of it.  (editor!)

Anthropologists are good at phatic communication.  These are the little sounds we give off.  A sigh, a groan, a laugh.  Phatic communication signals our emotional and social condition.  Crucial to human relationships, but tough for programmers because it is in some engineering communities classified as “exhaust data.”  (See my investigation of this problem here.)  Robots are going to have to give off phatic signals.  So we are going to have to consult the anthropologist on this one, not the engineer.

Anthropologists are also masters of sprezzatura.  This is a big piece of human communications.  It consists in the art of learning some social convention and then making it look absolutely natural.  This is a matter of concealing art with art, as Castiglione would say.  (See by treatment of the idea here.)  These social conventions are necessarily hard to see, because the community has deliberately concealed their existence and use.  Again, it makes sense to call in the Anthropologist.

Anthropologist are good at all the signals that have been deliberately removed from view.  One of the reasons that on line meetings (telepresence) has not taken off that many bosses exert their veto power through small signals.  For instance, they may signal their disapproval of an idea by leaning back ever so slightly in their chair.  Subordinates spot this signal…or perhaps it is better to say they sense it…and the idea is nixed.  Again, this sort of thing is generally missing from robot programming.

Finally, anthropologists are good at contradiction, at the ways humans entertain conflicting thoughts and emotions, and give off mixed signals.  And this contradiction is the sort of thing that offends the very soul of a certain kind of engineer.

Of course, you don’t have to be an anthropologist to help out here.   Michael Silverstein at the University of Chicago used to talk about people who were simply supernaturally gifted at social communication.  Not surprisingly they end up in senior management, in sales, in teaching, in marketing, anywhere where their ability serves them to aid in the task of communications.   It’s also probably to that novelists should be particularly useful here.   Show runners like Beau Willimon (House of Cards), and Carlton Cuse and Kerry Ehrin (Bates Motel) would be superb as well.  After all, they use social signals to help us construct interior conditions and social interactions.

So you don’t have to be an anthropologist.  But it helps I think if you are.  You are trained to understand the uncanny valley.   Here’s a very partial list.  Apologies to all I have excluded!  Ken Anderson, Katarina Graffman, Jane Fulton Suri, Mark Dawson, Charles Starrett, Robbie Blinkoff, Rita Denny, Timothy de Waal Malefyt, Emilie Hitch, German Dziebel, Miriam Lueck Avery, Amy Santee, Richard Wise, Patricia Sachs Chess, Phil Surles, Morgan Gerard, Melissa Cefkin, Susan Menke, to name a few.  Ok, a lot.  (People missing from this list are going to be so mad at me.  Apologies all around.)  These people can help us across the uncanny valley.


“Bicyclists’ group on Minerva Terrace. [Lt. James A. Moss’s company of 25th Infantry, U. S. Army Bicycle Corps, from Fort Missoula, Montana.] YNP.”  October 7, 1896.