Have you noticed that when you use Google search, your location is now specified? Notice in the image to the right, my location is given as Norwalk, CT.
You don’t have to do anything. It’s right there. Whether you like it or not.
This is one piece of my privacy I would rather keep, um, private. So I decided to read the fine print.
The customization of search results based on location is an important component of a consistent, high-quality search experience. Therefore, we haven’t provided a way to turn off location customization…
This the Google way of saying "We don’t care what you want. We are acting unilaterally. Oh, and by the way, f*ck you. We know better."
And that, ladies and gentlemen, is the end of the Google brand difference. You remember, in the early days, when Google came up as the anti-Microsoft. It even had an unofficial motive, "don’t be evil." Everyone said, "Oh, give it awhile. Eventually, Google will be acting exactly like Microsoft." And then they didn’t. Google stayed true to it’s brand difference.
Well, until this. So the question is: what are the alternatives in search? Thoughts welcome.