Adorable or what?
Not at all. You are looking at a major investment opportunity. Todays blog is not warm and fuzzy. Its hard headed and money seeking. Its about where to put your money in the stock market.
Heres the anthropological take on pets.
There is a growing group of unmarried or divorced people. We know that, in 2002, the married population stood at 59%. This number is falling, down from 62% in 1990 and 72% in 1970. So unmarrieds stand at 41% and their numbers are growing.
Will this group live alone? No, chances are they will go out and buy Gizmo there on the left.
This tells us the pet population will increase. How else will those who want to get married find a mate, if not by taking Gizmo to the park for a walk? How else will those who want to stay single survive life alone. They will need a companion, and, yes, it will be Lulu, sitting there next to Gizmo.
So thats it? Of course not. Those who are married are going to want pets, too. Especially if they are childless. After all, they need a child surrogate. You know who you are. You are the people we hear at the supermarket having intricate conversations about whether Danny (second from right) would like IAMs or something a little meatier. (“Yes, but what about his cholesterol?)
So thats it? Of course not. Those who are married with children are going to want pets, too. They are struggling to give their children the perfect childhood. They cannot be done without “Pattikins (far right) or “Buddy (middle).
This is what they call “coverage. Everyone needs pets. We need them when we live alone. We need them when were married. We need them when weve got kids. Street kids need them as spare change magnets. Firemen needs them to fight fires. Presidents need them as photo ops. Hospitals use them as care-givers. College football teams need them as mascots. Bookstores use them as paper weights.
We are, as a culture, becoming increasingly pet-centric. I recently staying in a grand hotel that lets you bring your pet. This used to be the privilege of film stars and the very wealthy. Airlines will now let us travel with them.
And when it comes to pets, we cease to be rational, penny pinching consumers. Buddy needs a new collar, a new parka, a new hip. “Here, just take my credit card. No, thats ok, just keep it.
The real question here is where to make this opportunity to work for you, and, of course, Buddy. I have made one investment which is doing very nicely, thank you, up $2.00 a share. Their ticker symbol is WOOF. (Though, come to think of it, if you are now preparing to take stock advice from an anthropologist, you need to have a serious talk with Buddy.) I have a call in to my favorite analyst, a brilliant young man (and Harvard Business School grad) at UBS. I will let you know what he thinks the best picks are.
Marriage statistics from: http://www.divorcemag.com/statistics/statsUS.shtml