Jan
20

European intellectuals salute the new President

By grant

Obama treatment for adam smith II


Obama treatment for emile durkheim

Obama treatment for matthew arnold

Obama treatment for georg simmel

Obama treatment for castiglioneu

References

Thanks to Paste Magazine and the Obamicon.me website here.
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Chief Culture Officer

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Business Week calls it one of "the best innovation and design books of 2009"

800 CEO Read holds it as one of the best "Big Ideas" book for 2009

“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide

“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow

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