how design delivers value
ByA Friday epigram. (It just occurred to me.)
Design was once to please the eye,
now it serves to please the mind.

A Friday epigram. (It just occurred to me.)
Design was once to please the eye,
now it serves to please the mind.

Powered by Twitter Tools
Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
|
Designers once could utter “I”
Now they work with us in kind.
Design was once the ideational means to customer satisfaction.
It has become a wall of gum that circumvents interaction.
Design was once the antidote
Invented by some lovely folk
The antidote to modern times
Ninety years later it all rhymes
Designer Genes may come with instructions for care:
http://www.wiredtocare.com/?page_id=16
Good design, when eye and mind agree in beauty
Bad design, when the eye alone is masturbating