how design delivers value
ByA Friday epigram. (It just occurred to me.)
Design was once to please the eye,
now it serves to please the mind.

A Friday epigram. (It just occurred to me.)
Design was once to please the eye,
now it serves to please the mind.

Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow


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5 Comments
April 24th, 2009 at 6:51 pm
Designers once could utter "I"
Now they work with us in kind.
April 24th, 2009 at 8:36 pm
Design was once the ideational means to customer satisfaction.
It has become a wall of gum that circumvents interaction.
April 25th, 2009 at 2:06 pm
Design was once the antidote
Invented by some lovely folk
The antidote to modern times
Ninety years later it all rhymes
April 26th, 2009 at 2:02 pm
Designer Genes may come with instructions for care:
http://www.wiredtocare.com/?page_id=16
April 27th, 2009 at 3:07 am
Good design, when eye and mind agree in beauty
Bad design, when the eye alone is masturbating