Culture By Commotion – Grant McCracken

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Culturematics come to tourism

Please come have a look at my latest post at the Harvard Business Review “Conversation.”

With the Nextpedition, AmEx appears to be taking a Culturematic approach, taking out the predictable and adding in surprise.

See the post by CLICKING HERE.

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  • My Culturematic talk given at TEDxHarlem
    Date
    August 6, 2012
    In relation to
    culturematic
  • Innovation the culturematic way
    Date
    January 4, 2012
    In relation to
    branding
  • Innovating at your public library the culturematic way
    Date
    January 27, 2012
    In relation to
    creativity
This entry was posted in Uncategorized and tagged American Express, culturematic, culturematics, customization, delight, HBR, innovation, Nextpedition, surprise, tourism on February 6, 2012 by Grant.

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