Please have a look at my recent Harvard Business Review post.
It looks at the evolution of the brand creature. This image is Sparah, the brand creature created by Virgin Mobile. There is something brewing here.
Tag Archives: Harvard Business Review
Donald Trump and the fame economy
Please come have a look at my new post at the Harvard Business Review.
I ask whether Donald Trump might now be rethinking his presidential bid and whether indeed the celebrity culture may decide to rethink fame.
And please leave comments there…or here…you decide.
What we can learn about branding from Psych
From the Wikipedia entry: Psych is an American detective comedy-drama television series created by Steve Franks and broadcast on USA Network. It stars James Roday as Shawn Spencer, a young crime consultant for the Santa Barbara Police Department. […] The program also stars Dulé Hill as Shawn’s best friend and reluctant partner Burton “Gus” Guster, as well as Corbin Bernsen as Shawn’s captious father, Henry.
See my post today at the Harvard Business Review on how Psych can help us build new complexity into branding and product development.
See the post here.