Leo Burnett London offers us this lovely repudiation of the theme for McCafe / McDonald’s UK.
A single ad playing in the UK does not a summer make.
But clearly this would be big news for a lot of CPG players.
We need more evidence. Let’s keep a “weather eye” open.
Perhaps best to file this under “early / earliest possible warning.”
p.s. fly high with your dreams!
Hat’s off to the Leo Burnett London team:
Creative director: Matt Lee, Pete Hayes
Art director: Matt Lee, Pete Hayes
Copywriter: Matt Lee, Pete Hayes
Board account director: Simon Hewitt
Account director: Sam Houltson
Senior account manager: Emily Reed
Account executive: Gracie Smith
Agency producer: David Riley
Director/Production company: Tony Barry/Knucklehead
Producer: Sara Cummins