Tag Archives: Thomas Stewart

We are not a family!

426456_10152525527610650_111533975_n

When asked to describe a company, the CEO will almost invariably give us an ingratiating smile and say, “We’re a family.”

Employees are also tempted by the metaphor, and in happier moments, they will enthuse, “this really is my family.”

The truth is painfully otherwise.  The organization will use the employee as long as it suits and then jettison this employee without a flicker of remorse.   And often not even so much as an explanation.  One day you’re there.  The next day you’re gone.

Try that with your family.   “Dad, I’m sorry but you’re fired.  Mom, you have to go too.  We’re cutting back.  What, no, of course we’re sorry.  You’ve done a great job.  But things change.  We want you out of here by end of day.  And we’re going to need your ID  back.  Hand it over.”

“Firing” and “family” never intersect in our culture.  Ever.

I’m not complaining about the fact that people get fired.  Organizations are good at getting things done precisely because we try to stock them with all but only the people they need.

I am complaining about this ugly “family” fiction.  And it’s not just a problem of the group-think, conscious-bending, reality-concealing metaphor. (Though this should be objectionable on its own.)

I’m complaining about the use of the family metaphor to extract  value from employees.  Of course, you’ll give up your weekend, your vacation, your evenings and your personal lives.  We’re a family!  This is what families do for one another.  When used for these manipulative, value boosting purposes, the metaphor is no longer merely malicious, it’s now a deliberate, exploitative, lie.

So Mr. Smarty Pants Anthropologist, what’s the alternative?    I think it’s to define the corporation the way we do a graduate or professional school.

The first assumption  is that you the employee are passing through.  You will learn from what you do here, and move on.  You will work heroically hard but that’s because you are working to improve and get better.  As you do at a graduate or professional school.

We will treat you decently because, well, you are passing through.  And you will go out into the world, and speak ill or well of us.  You will help recruit the next class.  Or you won’t.  In fact, in a perfect world, you will pass through several jobs and return us.

The important thing is that superordinates are encouraged to understand the real relationship they have with a subordinate.  This person is not a member of a family.  This is not an enduring relationship.  We’re not “all in this together.”  Someday this relationship will end.   And we hope you will be better for it, not used up by it.  That’s in a sense is what we are here for.

This doesn’t create a symmetrical relationship, nor should it, but it could help discourage the practice of giving employees big, friendly hugs…while rummaging through their personal effects.

photo:

This is a library at the University of Chicago, blanket like, but covered in snow.  Now that’s a metaphor.

post script

Thomas Stewart has a wonderful essay on the “team” metaphor in Fortune here.

Floridians

As the American economy continues its movement from the manufacture of objects to the manufacture of ideas, the question arises: what do we call the people who work there?

Drucker called them "knowledge workers."

Davenport and Prusak called them "idea practitioners."

Ray and Anderson called them "culture creatives."

Richard Florida called them the "creative class."

I’m stuck.  I prefer "culture creatives" as a term, but Florida’s treatment as an account.  

My compromise is to suggest that we call them "Floridians" in honor of Florida’s treatment. Plus there are many similarities between creatives and people who live in Florida, including casual clothing, an excellent club scene, and eccentric driving habits. 

No, but really, I’m serious.

Comments and suggestions are welcome. 

References

Davenport, Thomas H., and Laurence Prusak. 2003. What’s the Big Idea? Creating and Capitalizing on the Best New Management Thinking. Harvard Business School Press.

Drucker, Peter. 1992. The Age of Discontinuity. Transaction Publishers.

Florida, Richard. 2003. The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life. Basic Books.

Ray, Paul H., and Sherry Ruth Anderson. 2001. The Cultural Creatives: How 50 Million People Are Changing the World. Three Rivers Press.

Stewart, Thomas A. 1998. Intellectual Capital: The New Wealth of Organizations. Crown Business.