The tide is really turning.
Just when you think the corporation is never going to get it, you hear somebody from corporate headquarters sing a rendition of the new media song that is virtually note perfect.
Plus the speaker has all those qualities that corporate players usually bring to the game: relentless, inexorable, indefatigible.
Thus spake Jeff Hayzlett at Kodak tonight in NYC.
Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
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2 Comments
November 5th, 2009 at 12:52 pm
Jeff is a leader in corporate use of social media, for sure. Like all leaders his vision far outstrips that of most of his colleagues. He's also quite a character, as I'm sure you saw.
The corporations very DNA, as you suggest with the Darwin image, must change if it is assimilate the cultural changes heralded by these new production/communication technologies. There's no doubt about direction, the major question being the pace at which individual companies realized the implications and take up their not-insignificant challenges.
November 9th, 2009 at 3:36 am
good that this wikipedia page on him is set to expire. i was just listening to him on youtube and i can tell he's not a boring guy (the shirt under the jacket was a good one). why would he ever want a corporate fluff piece to serve as an about-page? maybe, even his executive biography on Kodak's own site can do with a rewrite.
http://en.wikipedia.org/wiki/Jeffrey_W._Hayzlett