I am on the road so this will have to be brief:
It is noted in today’s Wall Street Journal that James Kilts is the odds-on favorite for the CEO position at Coca-Cola.
This is puzzling. I think it’s fair to say that Mach 3, Gillette’s most conspicuous brand, is many people’s favorite example of a brand that is badly out of touch with new consumer and market place realities.
I promise to build the argument when I am back.