There is a popular notion in our culture that says marketing is a demon in our midst, run by a brain trust to hold all other brains in trust. (Sorry).

If the last post (on Mach 3) doesn’t reassure you, consider this witty observation by Jay Jurisich and Steve Manning at Snark Hunting. Steve says,

Nothing communicates an idea better than a dead language that no one speaks.

Here is how the CEO of Redactive Media Group Chief explains the company name.

The Latin word ‘redact’ means ‘to prepare for publication’, and combined with a sense of dynamic activity, this name captures the essence of who we are and what we do.

Captures. Then conceals. The brain trust in operation. Be afraid. Be very afraid.