On Saturday, Christo launched his “Gates project in Central Park in New York City. He has installed 7,500 saffron-colored gates on 23 miles of park pathways. These will remain in place till February 28th.
Christo is a French-Bulgarian artist well known for his monumental interventions in public space. He created a “running fence in northern California that ran 24.5 miles across the countryside before plunging into the Pacific ocean.
In 1995, Christo wrapped the Reichstag in Berlin,
In 1983, Christo wrapped 11 islands in Biscayne Bay in hot pink polypropylene.
In a surprise, cobranding/endorsement move, Saran Wrap announced today that it would release a brand called ChristoWrap. “We believe that housework is art and that housewives are artists. ChristoWrap gives homemakers a chance to bring new levels of aesthetic accomplishment to the refrigerator, the kitchen, and the home, said a Saran Wrap representative.
Christo is famous for conscripting non artists as artists. During the making of Running Fence, for instance, he declared that any farmer who objected to the fence was engaged in art. “ChristoWrap will help make artists of us all, he declaimed.
ChristoWrap will remain on the shelves until the end of the month.
For more on The Gates project, go here.
For more on the Reichstag wrapped, go here.
For more on the illustrious career of Christo and Jeanne-Claude, go here.
In a last minute announcement, Saran Wrap has said it will give a portion of the proceedings of ChristoWrap sales to the Orson Wells/Alan Sokal Fund for the Perpetuation of Contemporary Apochrypha.