The long tail promises endless multiplications in the world of goods. My favorite: this custom pair of Vans now selling on line for $348.00.
The well dressed blogger will want to commission a pair for every perabulation he intends to take in every city he intends to visit. (Excellent for cheating in Geography class, as well.) Now that’s multiplication.
References and Acknowledgments
A tip of the hat to Core77, to the Barcelona-based customizing firm of Espaipupu (ok, so it’s not Boston), and Chris Anderson’s The Long Tail.
Note that the production side of this continues to grow and introduce more hooks for the rest of us to grab ahold of.
Check out http://www.cafepress.com/cp/info/sell/products/
eerie! I was just looking at their site today and wondering why I haven’t heard of it before. It looks like its mostly t-shirts and bad music at this point, but they appear to have a vast audience. and their markup system seems pretty reasonable for what they do. Thanks, Grant
Cafe Press goes way back to the early days of the dotcom boom. I mean, they probably came after PointCast, but maybe they were around the time of eVite.
Of course I don’t really know what I’m talking about. Is there a good dot-com timeline floating around the web anywhere?
Steve, their “about” section has a time line, and yes, they were in on things early. Which makes me wonder how I could have missed this completely. Oh, well. Thanks, Grant
More movement on this topic; Google just bought CafePress competitors, the two-year old Zazzle
http://stellarbay.com/news/?p=67
Wired magazine puts out the dot-com history timeline I was asking about!
http://www.wired.com/wired/archive/13.08/intro.html is the story in question, although I’m not sure the many-page-spanning timeline is actually online – one might actually need to look at some paper to get the info (I subscribe, so I’ve got it in my hands already)
I love those pair of vans!
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