I refer in particular to the fact that Canada doesn’t appear to have a clue in this regard. The answer is not size or wealth or education. Otherwise, there would be no such thing as Nokia.
Of the top brands, 62 are from the US, 38 are from various other countries, and zero are from Canada (the US has eight of the top ten spots). This is the seventh year Interbrand has produced the ranking and the seventh year Canadian brands have been absent.
All speculation is welcome. I will offer my own in a subsequent post. A hint: Margaret Atwood.
Swystun, Jerry. 2004. Branding in Canada. Interbrand/Brandchannel.com here.