We pushed the book into the east river and then had it tugged out into the harbor. Everything was fine till we moved out of cell phone range and everyone said we had to turn around and come home.
We were boarded by the Coast Guard who said that our citation style didn’t conform to the new Homeland Security code and that there were, in the words of one officer, "Way too many footnotes and other intellectual affectations. Just get over yourself."
Still, I believe this book is the only entry in the field of marketing and branding that manages to talk about the economics of Drew Bledsoe’s home, the fins on the cars of the 1950s, how people turn houses into homes, how museum’s mistake the consumer, the mechanics of celebrity endorsement, how marketers make meanings for the brand, and other breathlessly interesting topics.
I have a hang-over the size of…something really large. So "light blogging" only today, doctor’s orders.