I don’t say these are the best ads of 2006. They’re the ones that impressed me as great pieces of marketing.
There is a good deal of chatter about the "revolution" taking place in advertising as a result of new media and new messaging. But I believe we have yet to understand the cultural content and power of the more traditional venues, and especially the 30 second TV spot.
Here’s my salute to my favorites.
ad: Rosie
client: Volvo
agency: Euro RSCG Worldwide
for more details:
Meet Rosie, scourge of the new advertising (here).
ad: Light It Up
client: The Coca-Cola Company
agency: Foote Cone & Belding New York
for more details:
Lighting it up at the Coca-Cola Company (here).
ads: The LeBrons
client: Nike
agency: Weiden + Kennedy
for more details:
The LeBrons (here).
ad(s): All the Geico spots running in 2006
client: Geico.com
agency: The Martin Agency
for more details:
Craig Ferguson (brand exemplar?) (here).
ad: Working Wealth
client: Smith Barney
agency: Hill Holliday, New York
for more details:
Parsing the symbolic language of the Smith Barney ad (here).
ad: Where the bloody hell are you?
client: Australia
agency: M&C Saatchi, Sydney
for more details:
Marketing Nations: Good News From Australia (here).
ad: Intel chips inside
client: Apple
agency: TBWA\Chiat\Day Los Angeles
for more details:
Branding Brilliance from Apple (here).
ad: Peyton Manning as a fan
client: Mastercard
agency: McCann-Erickson New York
for more details:
Peyton Manning: The man and the brand (here).
ad: My Life, My Card: M. Night Shyamalan
client: AmEx
agency: Ogilvy
for more details:
Branding, Cocreation and Amex Theater (here).
Oscar advertising (here).
ad: Chevy Cocreation website
client: Chevrolet/General Motors
agency: Campbell Ewald
for more details:
Chevy cocreation (here).
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