- Best ever!
- not so much
- OMG (Oh my God)
- I just threw up a little bit in my mouth
- What’s next, x?
- wait for it
- x made my eyes bleed
- x is the new y
I have used some of these myself. And I am glad to be reminded that I’m using remaindered language, with "best used by" dates nearing expiry.
Gawker readers commented on the advisory.
Gina Tapani says,
Oh, crap. This means I actually have to think of original things to say now."
I think I just shit in my pants a little.
This post made me throw up all over myself.
Twizzlers for President says that the "X is the new Y" formula is
fun to use nonsensically, as in ‘sweatpants are the new Kiera Knightley.’
What’s odd is that many of the 85 commentators exhibit a cliche of their own. Many of them use those kooky, little monikers that became so fashionable in the internet world in the 1990s.
Thus we get comments from Worker #3116 and Karen UhOh, RayGunn, Little Mintz Sunshine, girlgeorge, smashteroid, and supastah. (Only 15 of the 90 comments use the most literal choice: the author’s name.)
Here’s what makes an anthropologist nervous. At the very moment these people gather to participate in Gawker’s snootiness, they expose themselves to snootiness. (There is one magnificent exception, one that takes the smart-aleck formula and raises it to new heights: The Assimilated Negro.)
But how long can it be before Gawker blows the whistle on the banality of this naming convention? When do they turn in their readers? Would they dare? Yo, just how much journalistic integrity does Gawker have?
Gawker. 2006. Bad lingo: Blog-Media Cliches. Gawker.com. December 15, 2006. here.