My new ThinkPad arrived today, and in stolen moments, I’ve been configuring it. It really is a joy. It’s slipper light, the key board is perfect, the screen is miraculous, the hard drive, finally, capacious, the configuration software intelligent, the battery trans-Atlantic. I know this is irrational, but I feel about ThinkPad the way people used to feel about their Fords, their Coca-Cola, and their Levi’s. I’m telling you, I am this far from burning a logo into my arm.