I will never catch up to Blue Ocean Strategies, the best-selling Business Press title. But today I pulled within 13325 places of it. Here at the intersection of anthro and econ, that’s a full day’s work.
Blue Ocean Strategies ALWAYS ranks in the top 1000 in TitleZ. (TitleZ shows the relative standing of books sold on Amazon.com.)
And the kind of stuff I do is usually a 6 digit proposition. So 5 digits, that’s cause for celebration.
If you are still wondering whether you should own your own copy of Transformations, let me say this. This book explores the great new consumer motive at work in the market today. If you are in the field of marketing, planning, design, the b-school community, you really should own a copy…or two. Ditto, if you are interested in the dynamics and anthropology of contemporary culture.
You can order your copy of Transformations (and boost my TitleZ number!) here. It comes with this lovely cover, courtesy of my talented wife. (Notice clever play on butterfly as Rorschach inkblot.)