And here’s the reply he got from someone on line.
"Learn to blame the right people." Hmm. That is the problem, isn’t it? Where does responsibility fall?
When I used Outlook a few years ago, I would spend some time everyday weeding my in-basket, getting rid of the spam. Apparently, Microsoft believed that spam was my problem.
Enter Gmail. Google believed that spam was their problem and they created a way to solve the problem. Instead of 10s and sometimes 100s of spams a day, I now get one or two.
I perfectly understand Microsoft’s point of view. They are drawing a line in the sand. This is what we expect corporations to do. This is what makes them rational economic actors. Right?
Well, this is not clear. What is happening here is a weird value scrape back. Microsoft makes magnificent software in the form of Outlook and Vista, software that creates tremendous value for the consumer, and then it scrapes some of this value back in the form of a value tax.
And this is of course precisely what Apple and Google have learned: when you create value, you can’t recall any of this value. You cannot ask Grant to give up several minutes everyday weeding spam. You can’t ask the Vista customer to spend a weekend hunting for drivers. You have to build the product so that it doesn’t expose the consumer to any value tax.
It is finally a question of boundaries. And, yes, drawing a line in the sand is the thing that corporations do well. This is the thing we ask them to do. We don’t want them to solve all the problems in the world. We are not asking that Vista come bundled with an answer for world peace. We are merely saying a consumer good can’t get in its own way. It can’t impose on us a value tax.
NGC457. 2007. Vista is Ready For Prime Time Period. A reply to Silver-Surfer57. here. (No permalink. Please scroll down.)
Silver-Surfer57. Windows Vista Ultimate: Not Ready for Prime-Time. CNet Reviews. January 25, 2007. here.
Thanks to Wordle for the image.