Here it is in the grainy YouTube version. Busby Berkeley meets Les Liaisons dangereuses meets Kanye West. Lavish, languid, and really pretty scary.
As a piece of meaning making, it's superb. As an ad, it's provocative. But as an act of meaning management, it's hard to read. How does it builds the brand and the show? Isn't there a looseness of reference, a certain semiotic indeterminacy? On the other hand, it is sumptuous and when was the last time we saw a piece of marketing that could claim to be sumptuous? (And when was the last time we saw eyelashes like these?) See the Nip/Tuck spot here.
A topic surely for Virginia Postrel and her blog Deep Glamour. Perhaps with Joan Kron sitting in as an attending journalist.
Season Six of Nip/Tuck starts tomorrow.
Sorry to have been away over the holidays. I am working furiously on the new manuscript. I now have thirty thousand words written and counting. More on the project soon!