By most accounts, Carol Bartz is a sensational senior executive. And there is no doubt that she will do great things for Yahoo where she was appointed CEO yesterday
But is she well rounded? Does she have that deep knowledge of consumers, markets and culture she needs?
There's not much in the way of reassurance in Bartz's bio. Here's what BusinessWeek says about her:
Carol A. Bartz has been Chief Executive Officer and Chairman of Autodesk, Inc., (a supplier of computer design tools) since April 1992. Ms. Bartz served as President of Autodesk, Inc. from April 1992 to September 1996. Prior to that, Ms. Bartz was with Sun Microsystems from January 1983 to April 1992, most recently as Vice President of Worldwide Field Operations. She has been a Director of Cisco Systems Inc. since November 1996 and Autodesk Inc. since 1992. She has been a Director of Network Appliance Inc. since September 1995 and serves as a Member of Compensation and Nominating Committees. She has been a Director of BEA Systems Inc., since November 1995 and serves as a Member of Compensation, Nominating and Governance Committees. She serves as a Director of The New York Stock Exchange. She served as a Director of Airtouch Communications Inc., since February 1994 and was a Member of the Compensation & Personnel Committee. She served as a Director of Cadence Design Systems. Ms. Bartz received a B.A. Degree in Computer Science from the University of Wisconsin.
In short, Bartz is a Valley girl, a Silicon Valley girl. She is pretty much all tech. Christa Quarles, analyst at Thomas Weisel, sees a problem.
The most glaring deficiencies are that she has no consumer or Internet or advertising experience. The question is whether she will bring someone is who can fill those deficiencies.