Product placement is the shameful secret of the marketing world. More important, it’s a stain upon popular culture.
I have railed against it in these pages, but really who cares.
So I was very pleased to hear Advertising Age, in the person of Larry Dobrow, take umbrage.
Thanks to lead-footed marketers who believe that product integration is their secret weapon in the jihad against time-shifting, I’ve become inured to it.
I no longer think there’s a way to do production integration effectively, try as every piece of programming on Bravo and the Extreme Remorseless Unrepentant Home Makeover-type shows may. I’m not so sure it doesn’t do more harm than good.
Well said, Mr. Dobrow. Let us put this idiot idea out of its misery.
Dobrow, Larry. 2009. Is it time to put an end of brand integration. Advertising Age: Madison and Vine. May 21, 2009. here.