I never see it in real life.
As a hardworking anthropologist, I spend a lot of time doing interviews in people's homes. Usually this means I am talking to the female head of household, a woman in her 30s or 40s.
No Betty Drapers here. My respondents are intelligent and intense. Often they will zero in on my questions, divine my intent, and take over the interview. My job now: take notes as fast as I can.
This should not surprise. These Betty Drapers are nothing like Betty Draper. They are well educated with one and sometimes two college degrees. They worked before marriage so they have knowledge, experience, and connections beyond the home. (They may well still work.) They have all the usual media feeds, so they know what is happening outside the home. And they have all the social media feeds, so they are networked everywhere. The domestic home, and middle class suburb, that may have imprisoned women after World War II are now "exploded" by education within and media without.
The last point to make here: these women know popular culture. They have new acuity that we now see exhibited everywhere. Frequently, they have that passionately informed fandom captured by Henry Jenkins. If these women are not imprisoned by a siloed suburb, they are certainly not imprisoned by "soaps" and a parochial media. Plus, they are "working closely" with their kids, and therefore well informed developments in youth culture.
When I was writing Chief Culture Officer, I kept thinking that these women would be excellent readers for the book. At some point in the evolution of every home, perhaps when the last child starts high school, women begin to think in earnest about returning to the work force (if they have not been there all along). And they would make very good Chief Culture Officers or people who work for Chief Culture Officers. They are in other words ideal readers for this book.
I have done my marketing due diligence. I have reached out to the so-called Mommy bloggers and asked them to review the book. I have reached out to neighbors and asked if they would comment on whether and how the book is useful to them. The jury is still out on my neighbors and I have one "mommy blogger" still to check in, but I am feeling underwhelmed.
Your assignment, if you choose to accept it: If you were me, what would you do to reach out to this readership?