Tag Archives: Charlie Sheen

the most interesting men in the world

He wouldn’t be afraid to show his feminine side, if he had one.

His mother has a tattoo that reads “son”

At museums, he’s allowed to touch the art

He is the most interesting man in the world!

We have 3 campaigns that feature a certain kind of man.  I refer to the most interesting man in the world.  Sorry, I mean of course, the most interesting man in the world!

This Dos Equis ad.  

The Old Spice ad featuring Bruce Campbell.  

The more recent Old Spice ad.  

And most recently, the DQ ad in which a guy says “I’m not just playing a guitar, I’m playing a guitar that sounds like dolphins.”  

The men in these ads appear to have somethings in common.  They suffer from overweening self regard and total self possession.  These are the people for whom the term “supercilious” was invented.

We have noticed hyperbolic males here before.  Charlie and Barnie, characters in Two and a Half Men and How I Met Your Mother, respectively, as played by Charlie Sheen and Neil Patrick Harris, respectively, are self-regarding males.  But what marks them as males is not just the fact that they are self self aggrandizing, but a still deeper cynicism.  

The DosEquis,OldSpice,DQ man is much too vain to entertain cynicism. Cynicism requires a knowledge of the world outside yourself.  DEOSDQ man does not know about the world outside himself.  

So where is this guy from, why are we using him, and why is he, in the Old Spice case, so spectacularly successful as a cultural artifact?

The good news is that our culture used to produce these males, on screen and in the world, without a hint of ridicule.  James Bond and other spies were all about “touching the art,” that is to say, claiming special privileges that came to them because of their special status. (License to kill!)  

And this is what make these guys funny.  We are not laughing with them, we are laughing at them.  But there are lots of ridiculous artifacts that can be retrieved from the backwash of our culture.  

Why this guy now?

Charlie Sheen and why some celebrities act all crazy and everything

Ain’t no going back.  You can’t get unfamous.  You can get infamous.  But you can’t get unfamous.  Dave Chappelle

I was reading the Entertainment Weekly coverage of Charlie Sheen, and thinking about how many stars flame out.  The head shaving, the shop lifting, the outbursts, the throwing things, the ranting and raving.

There must be as many reasons for this behavior as there are celebrities.  But what if there’s a secret motive?

Maybe some of these people want to stop being famous.  

It’s hard for the non-famous to imagine this. Wealth, glamor, adulation, media coverage. What’s not to like?  

But of course the costs are high.  You give up your privacy.  You give up amiable for adulation. You take on a team that must be fed, a lifestyle that must be maintained.  But the real cost might be: you can’t leave.  Fate has claimed you.  You have lost your mobility.  You can’t go home again.  Actually, you can’t even leave the house.  

This would explain how strange these outbursts are.  Celebrities believe themselves to be as gods.  So when they tire of celebrity, I expect they believe they can just up and go.  And it’s here that they begin to glimpse the truth of Dave Chappelle’s comment above.  They are struck.

This is why it goes steadily from bad to worse.  They begin with small acts of rebellion. Attempts to scale the wall.  And those don’t work.  They try a little more bad behavior and this too leaves the door closed.  It’s not very long before they are using their talent for drama and very considerable ingenuity to see if they can just get the f*ck out of here.  

This would explain why the crisises are so public.   I mean, celebs have the money and the staff to contain or conceal their moments of difficulty.  Things find there way into Entertainment Weekly precisely because eventually that’s the very point of the exercise: is to evade the controlling power of this money and this staff.  Celebs are looking for anything that works.  

The Chappellian revelation must be a moment of pure terror.  This beautiful garment is actually a trap.  It went on so easily.  It looks so stunning.  It became you until you became it. Now it won’t come off. Now it’s time to panic. All that wealth, profile and adulation you worked so hard to get…

In their heart of heart, celebrities continue to believe in their talent and their ingenuity. Surely, they just have to work a little harder.  There has to be some way out of here.  What if I steal this piece of costume jewelry.  That should do it.  No?  What if I go on top of a building with a megaphone.  No?  Ok, what if I …   

By the time we get the news, the celeb is deep into the Chappellian cycle.  They’ve tried A and B and are now working their way to M and N.  It looks to us like they have boarded the crazy train, but in fact this is merely the last stages of a rational undertaking.  Celebrities are producing crazy behaviors only because the rational ones will not pan out.  And they are trapped.

In an interview with James Lipton on Inside the Actors Studio.  Rebroadcast on Bravo, December 18, 2006.