Culture By Commotion – Grant McCracken

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Tag Archives: customization

Culturematics come to tourism

Please come have a look at my latest post at the Harvard Business Review “Conversation.”

With the Nextpedition, AmEx appears to be taking a Culturematic approach, taking out the predictable and adding in surprise.

See the post by CLICKING HERE.

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This entry was posted in Uncategorized and tagged American Express, culturematic, culturematics, customization, delight, HBR, innovation, Nextpedition, surprise, tourism on February 6, 2012 by Grant.

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