What’s the hardest thing in the world to market?

Exactly.

Opera.  

It can be difficult, elitist, inaccessible, and as if this weren’t enough, it’s in a foreign language.

What do you do?

If you are the Opera Company of Philadelphia, about a month ago, this is what you do.

See the YouTube evidence here.  

Acknowledgements

Thanks to Craig Swanson for the head’s up.