giving a keynote in London for the Design Management Institute.
Here’s the title and the abstract.
A revolution in the works
how design leaders can master the coming cultural disruption
Some 40 years ago, Robert Venturi asked the design community to decide whether it could “learn something from Las Vegas.” In this talk, Grant McCracken will ask whether there is something to be learned from television (of all things). Based in research he did for Netflix in the fall, McCracken will argue there is a revolution brewing in popular culture that will transform design and design leaders in a fundamental way. This is perhaps the trend of all trends, the most disruptive change in our midst: popular culture is becoming culture. No creatives or creativity will remain untouched. Our question: How can design leaders use this change to make change?