Tag Archives: Steve Jobs

How fast are we traveling? iPad2 as a measure

We are traveling at speed.  And we move faster and faster.

That’s the assumption.

But a little voice in my head says, "but is this just the thing we like to think about ourselves?  What’s the proof, actually?"

Well, here’s some proof.

This is from Jony Ive, Senior Vice President of Design at Apple.

In the event that announces the iPad2, Ive says

I can’t think of a product that has defined an entire category, and then has been completely redesigned in such a short period of time.  

As Steve Jobs points out in the opening moments of the event, the iPad2 redesign comes as the competition is just now struggling to catch up to the first iPad.  

I think the conventional wisdom was to exploit the advantage, especially when you are a category-creator (and not merely a successful innovator).  

So, at least for this player, at least in this category, the pace of change is extraordinary.  


The Apple event video is here.  Mr. Ive’s comment comes at the 62:53 mark.